HOW TO MAKE BIG DOLLARS WITH BUMPER STICKERS

 This is the considerate of business that might originate out of a
 conversation over a couple of beers at your favorite tavern.
 Imagine for a moment this rundown: Someone suggests that the
 landlord should sponsor a summer picnic or softball game. The
 question then comes up as how to advertise it, and someone
 suggests bumper stickers. And the basics of a very thriving
 business are set in travel.

 As you reason this idea for a source of income, your first
 ruling will be whether to first line up the people willing to
 " languorous " the bumper stickers on their cars, or the business owners
 who will want to advertise in this style.

 A good blocker of ours ad hoc such a business several years ago,
 and he raise it easier to sell the business publician by telling him
 that 100 to 200 people were all set and willing to dallying his
 bumper sticker advertisement, because such people were declared to
 be in the area.

 All this boils down to a advocacy that you chat to your
 friends, neighbors and co - sect first. Get as many of them as
 you can to agree to " dilatory " a bumper sticker. You might offer to
 pay $10 for three months, or $5 for six weeks. With inducement of
 money just to put a bumper sticker on their cars or trucks, you
 won ' t have too many turndowns. One person we know runs an ad in
 his observation shopper newspaper, advertising the fact that he pays
 money just for " wearing " a bumper sticker. And of course, don ' t
 wink at the pulling power of all the bulletin boards in your
 area.

 This is an example business for constant free publicity writeups in
 your local newspapers, plus interviews on radio and TV gossip
 shows. At first, you ' ll want as many people as possible to " idle "
 bumper sticker ads. What you ' ll want to stress in any publicity
 write - ups or media interviews is the fact that you ' ve got the
 " vehicles for exposure " lined up and organized so that any
 thinkable advertiser needs only to give you a call, and you can
 launch his advertising program this day.

 Next, you check w a number of printers and determine the cost to
 to have bumper stickers made to order. Recurrently, you should be
 able to get a thousand bumper stickers for $100 or less. Whatever
 the cost, this initial outlay should be absorbed by your charge
 to the advertiser.

 So let ' s suppose you ' ve got 100 people lined up to " lifeless " one of
 these bumper stickers on their cars for six weeks. Figure the
 bumper stickers will cost $100. Now, the problem of what to
 charge the advertiser.

 You should always charge on a " per - car " basis, i. e., on a basis
 of circulation, as newspapers do. So, you charge $5 per car per
 lifetime, with 100 cars. This comes out to $500 per year, or $3, 000
 total for six weeks, from the advertiser. Subtract $100 for
 getting the bumper stickers made, add $500 as payment for the
 cars " tiring " the bumper stickers, and you would prong up with a
 profit picture of $2, 400 for those six weeks.

 In the spring, you should be the one calling abeyant
 advertisers and doing all the selling. Once you ' ve got your first
 program organized and running smoothly, your next step is a
 inborn multiplication of your efforts. Run an ad in your local
 paper for commission sales people. Brief them on the basics and
 get them out on the behaviour selling advertisers for you.

 The best time to launch a business of this kind is during the
 fair weather seasons, or just in advance of general political
 elections in your area. Once established, however, the business
 can, and should sustain itself year round.

 The selling " keys " to this kind of advertising are basically the
 same as those enumerated for " word of mouth " advertising. You ' ve
 got people all over town spreading the word - - talking about the
 advertiser. And these people are saturating the area with the
 advertiser ' s name and message wherever they go.

 It ' s easy! It ' s simple! and it works! Compared with other, more
 traditional advertising methods, bumper stickers advertising is
 very low in cost.

 One of the tricks of the trade is in using short, snappy, even
 humorous slogans or telegram styled messages. For instance:
 Anderson ' s Cafe - - - 6th and Main - - - That ' s where I ' m going - - - How
 about you? Another idea is to make the lettering on the bumper
 stickers luminous to the headlights of the cars following. Most
 important, be sure to make your lettering easy to read, and the
 message easy to comprehend at one glance.

 Actually, you could start at the front of the yellow pages in
 your phone book and probably never run out of places ready to be
 sold on your - plan of bumper sticker advertising. Some of the
 more traditional places to sell this kind of advertising include:

 Taverns Pizza Houses
 Physical Fitness Clubs Political Campaigns
 Radio & TV Station Movie Theaters
 Travel Agencies Trade Schools
 Auto Repair Shops Insurance Companies
 Flea Markets Newspapers
 Appliance Repair Sporting Goods
 Special Local Events

 The important thing is to always be creative in your selling
 efforts. Always show the prospect how his business can grow from
 advertising in this manner, you propose, and how your method is
 more positive, more responsive, and lower in cost than the more
 traditional advertising.

 Remember, too, the more clever or " catchy " the message on the
 bumper sticker, the more it will make people talk and respond.
 For ideas along these lines, go back to the yellow pages of your
 telephone book and read all those short, crispy one - liners.

 Remember also that advertising is a form of " brainwashing " and
 the more people see the message the stronger that message is
 imprinted in their minds. Therefore, when they need or are in the
 market for the services or product offered by the advertiser,
 they ' ll quickly refer to the strongest, easiest to recall
 advertising message in their minds. And that, of course, means
 that if the prospect sees a specific advertising message on the
 bumpers of the cars in front of him day after day, when he ' s
 ready to buy, that particular advertiser will be the one he will
 patronize.

 You can expand this business to include magnetic sign on the
 sides of cars, saddle - back signs on the back of cars, and even
 signs in the yards in residential neighborhoods. As I ' ve
 explained in this report, line up your " method of exposure, "
 determine your costs and then go after the advertisers. It can be
 a very easy way to achieve real wealth and independence for
 yourself!

PAPER RECYCLING AND EASY SOURCE OF EXTRA INCOME FOR ANYONE

 One of the easiest ( and best ) ways of making extra money is by collecting old newspapers and selling them to a " recycling plant " in your area.

 Just look around your own home - - in the garage or the basement. What do you do with the old newspapers after you ' ve read them? Most likely they are piled up in a corner of the garage or basement until one of your kids asks if he can haul them off for the ground or punk scout paper drive. Or maybe your wife and kids get burdensome some weekend, clean out the garage and haul all those newspapers off to the collection convey at the local shopping center.


 It ' s true that selling stacks of newspapers you ' ve accumulated during the bygone couple of months or so won ' t make you well-heeled, or really mount to much of an extra income. But think about the stacks of old newspapers you would have if you were to collect and haul away for the people in your town - - say a ten - pound stack of newspapers from each house on your plan every Saturday. The picture changes, doesn ' t it?

 If you ' re resolved, and get yourself properly organized, you can easily make $300 or more every weekend.

 Right now, the animation degree for old newspapers is about $50 a ton, depending upon your area. Most recycling depots prefer the paper lose rather than bundled or sacked. Check with the recycling plant you plan to sell to before delivery to them. Cardboard - - ordinary cardboard boxes that have been flattened - - is bring approximately $75 a ton. If you ' re vivacity to collect old newspapers, you may just as well take cardboard too. Most people have old boxes around that are just captivating up space, ad some will even pay you to get rid of them.

 You start clearing a space in your garage for storage. One side of a two - car garage, or just an 8 by 12 tail space would be sound. If you have a garden shed that is dry, that would work well also. Some collectors even rent space in a domicile mini - warehouse.

 Next, you should place and ad in your community newspaper or the ledger shopping news, something like this: Rubbish, old newspapers and cardboard boxes hauled away. Phone 123 - 4567. Then talk your neighbors. Tell them you are collecting and hauling away all the old newspapers and boxes in te longitude each juncture. You might offer them $5 a month if they ' have existent ready fr you when you make your weekend collection round.

 On Saturdays, starting at about 9: 00 a. m., rent an open trailer and hitch it to your car. if you have a pick - up traject, so much the better. With your wife and kids, a coupe of neighbor boys, or maybe a couple of teenage " huskies " you ' ve hired through your local high catechize, start making your rounds.

 You drive the car with the trailer. Your helpers, one on each side of the plan, knock on each door and ask the residents if they have any old newspapers or cardboard boxes you can haul away for them.

 It would be advantageous for you to have a large sign on each side of your trailer, and on each side of the car as well. It might read: Paper Collection Service.

 Stay the people you ' ve talked to on your block first. That will give you some paper in the trailer and from there, you just expand. Go to the next block and the next, driving up and down the streets, visiting, stopping at all the homes, in an ever expanding ripple from your own road.

 When your trailer is full of old newspapers, you can either take them directly to your recycling plant and sell the load, or take them to your storage area, unburden them, and get being organized. It ' s very important, though, that you get right back to the activity of knocking on doors and collecting more newspapers and cardboard.

 Some people will ( foolishly ) collect a load, take it in for sale, and then waste the time gloating over the easy money they ' ve just made. One load won ' t make you rich or even pay for your time. Get right back on the job and collect as many loads as the daylight hours will allow.

 Make the same rounds; follow the same collection route, at least once every two weeks. Once you ' ve got the routine working well, you ' ll be ready to hire a couple of high school or college students to help, perhaps with another car and trailer.

 The best way to pay your help is with a percentage of the tonnage you sell. And then too, once you have it all together, you ' ll want to go with a truck or trailer that allows you to haul a couple of tons of paper per load.

 It ' s important that you make regular rounds, calling on the same houses regularly. After about six months of this, you ' ll be ready to open a local recycling depot.


 This simply means taking the accumulation of paper out of your home or garden shed ad moving it to a business location. Because of your advertising in the newspapers, and the sign on your truck or trailer, people will be calling you during the week to come and pick up paper they have ready for you. Also, your neighbors will very likely be dropping by with armloads of paper for you from time to time, as well. Specifically, these are the reasons you ' ll need storage space to store paper in your garage or other storage area until you have enough to load up and take to the recycling plant.

 One of the best locations for your recycling depot is an abandoned or closed down service station perhaps a vacant, or even a corner of a large shopping center parking ara. You ' ll need a scale ( you can rent or lease one of these for a small amount ), and a quick set - up tent or large truck.
 What you want to do is establish a location where people can come to you They bring their newspapers and two cents a pound for cardboard boxes. You an hire someone to man this center for you during the day, or perhaps only open between 4 and 6 o ' clock in the afternoons. Advertise your hours, and be dependable, so that people can count on you.

 Even though you have a collection depot, you ' ll still want to continue your weekend collection rounds. But with a collection depot, you can hire other people to do the driving, knock on doors, make the collections and transfer their loads into the depot facility. If it ' s a big truck or trailer, you ' ll be selling ten to fifteen tons of paper whenever you make your trips to te recycling plant.

 Another important thing you should think about doing is getting the whole community involved with you. Get them to thinking about recycling paper and selling to you. Run some promotions; work for free publicity; and be conspicuous. Don ' t be embarrassed; everyone is aware of te need for recycling everting that can be recycled. And you ' ll be admired as someone with the ambition to make it happen, picking up a good second income while you ' re doing it.

 The complete business start - up manual HOW TO START YOUR OWN PAPER RECYCLING SERVICE, can be obtained from the distributor who supplied this report. Ask for Manual #3316