People with money seem to be on a binge to prove their rank and
expose their wealth by staging large, catered parties. As a
matter of fact, in some circle of affluency, a party or social
get - cool isn ' t considered an occurrence of any significance unless
it ' s a catered affair.
With the same compassionate of reasoning, businesses of all sizes are
using catered lunches, cocktail parties and bee meetings to
build their images and increase company sales. It ' s a matter of
keeping up with the competition in promoting a company and / or
product.
On a smaller, but just as busy marketing scale, more and more
working mothers are paying to have catered birthday and
graduation parties, as well as marriage receptions handled by
caterers. The reasons are simple to follow - - if debutante ' s working
outside the home, today ' s lusty just doesn ' t have the time or
the energy to do all the alignment and staging of a memorable
party.
Besides those reasons for turning device over to a caterer,
working mothers fondle a wee bound about the time away from
their family they lose because of their jobs. In consequence, they ' re
ready and willing to make it all to them by paying for a plentiful
party the child will brood over for years to come.
Caterers handgrip goods from birthday parties for young, to
breakfast in bed and intimate candlelight dinners for two, to
company riot parties for 50 and marital receptions involving a
thousand or more guests. This affectionate of entreprenuerial business is
certainly growing and becoming more popular with people of all
income levels.
An acute caterer in a large metropolitan area can easily
gross $150, 000 per year, while a small part - time caterer in a
small property can count on at least $10, 000 to $15, 000 per year. One
small, but very onerous caterer is reported to have grossed
$250, 000 after only 2 - years in the business!
You don ' t need earmarked education or training to become a
successful caterer. You do need a affinity for people and a congenial
of intuition as to what people enjoy in different environmental
settings.
A quick survey of successful caterers across the nation shows
that began with zero capital by working out of their homes. The
basic starting up investment would come to be around $500, with
some big spenders capitalizing their idea with as much as $15, 000
in order to get off to a fast start.
This seems to be an prototype business for an heavy couple to
start and operate with very tiny capital investment required.
One person can spend his time engrossed up business while the
other would do the forming, structure and actual catering.
As with any business, your success will be directly related to
the soundness of structuring and the working of that plan.
Sense exactly what your client wants, and give him what he
wants in the way of service that reflects upon the client in a
for free procedure.
Fundamentally, you can start with an advertisement in your local
newspapers. This advertisement need not be much more than a
simple announcement: Creative Catering - Specializing in personal
service - We can hilt any party or special conjuncture from start to
finish - no idea to small or too large - Your pleasure is always
guaranteed! We can handle goods for you.. Call us, and let
us make your parties worth remembering...
Naturally, the first instrument you want from anyone calling to ask
about your services, is that anyone calling to ask about your
services, is that person ' s name, address and phone number. Then
you want to know what clement of party or deed they have in mind.
As soon as you have this information, relax a stubby bit and
inquire to find out about the person or the company - - the
people - - sponsoring the party and their chips down goals or reasons
for the party.
If it ' s to celebrate birthday, graduation, anniversary or a
matrimonial party - - finding out about the interests, background
and titanic of the guest of glory will be of monetary worth to you in
your arranging. Bewitching a few minutes to learn concern you can
about whoever the party is for, and the people giving the party,
will also make it much easire to close the sale than any sales
pitch or designated persuasive tactics.
People like to chatter about themselves, and they especially like to
tell everyone why they ' re honoring someone, even when they
pretend to keep it a secret who initiated the idea. So, it ' s
important that you be a good listener, that you have the ability
to get people to natter about themselves, and that you take notes
on the things they tell you.
This same principle applies to business people, regardless of
who ' s talking to you or the meaning of the catered affair. The
more polished and skilful you can become in getting your prospects
to talk about themselves, the more information relative to their
background you can derive, and the more you listen; the better
your parties will be, and the greater success you ' ll attain in
the catering business.
You take the information you glean from this first talk and
plan / codify the incident on paper. This means you ' re animation to have
to have contacts or at least working relationships with
innumerable service businesses.
If your client wants to stage a birthday party for a 12 - year
old - - - he or she greets the guests as they arrive, makes sure
everybody knows who he is - - - then what about party favors - - - a soft
drink and a conversation leader until all the guests arrive - - the
opening of presents - - icecream and cake - - and games to play, a
thank you gift for coming, and a reason to end the party at a
pre - determined time...
Do you greet the guests, does the mother or father, or the little
boy or girl? Where do you come up with the party favors at less
than regular retail prices? Where are you going to get the soft
drinks - your cost and the glasses or paper cups to serve them in?
What about ice? What kind of games to play? Who ' ll be the
conservation leader? Will there be a clown or someone special to
keep everything moving according to plan? Where do you get the
ice cream and cake? What games to play? How to get everyone
involved? And finally, a feasible and polite reason for ending
the party and sending everyone home...
All this takes planning, organization, and if you ' re going to
make a profit, a definite awareness of cost control. Get it all
down on paper as a proposal to the people who want to pay you to
carry it off. Figure out your costs, the time involved in putting
it all together, and then get back to your prospect.
Always leave room for changes in your proposal. In fact, expect
them - - invite input and suggestions from the client - - and always
have an alternate idea in your mind for each of those on your
written proposals. Discuss your proposal with the client just as
you would a script for a television show, make the suggested
changes and ask for a 50 - percent advance deposit. From there,
it ' s just a matter of following your plan.
Regardless of size or type of party - - whether your client is a
working mother or a giant corporation - - the format is always the
same: initial inquiry, interview, your proposal, 2nd interview
for any changes, agreement, deposit, staging the party itself,
and your final payment. As mentioned earlier, success in this
business comes from your planning - - having a lot of contacts - - and
working your plan.
An important word of caution: Try not to get " boxed in " to
setting or even revealing a tentative price until you ' ve had a
chance to listen to what the prospect wants, to study your own
capabilities, and to make a formal written proposal. If a
customer wants to know how much you charge - - and if you feel it
necessary in order to eventually close the sale - - you can tell him
50 to 100 dollars per hour, plus expenses, and of course,
depending on the type of event the customer wants.
As for how much the average party costs, again tell him that it
varies anywhere from 50 to 5, 000 dollars.
Always keep in mind that you are a professional, and that if the
ordinary person had your knowledge, contacts and ambition to do
it himself, he wouldn ' t be calling you on the phone. He needs
your help for any number of reasons. You specialize in this kind
of work or service just as a doctor specializes in medicine and a
lawyer in legal matters. Therefore, you should, and do expect to
be paid accordingly.
Something else - - this business thrives on word - of - mouth
advertising - - referrals - - and thus, is direct " freeway ' to the kind
of customers where money is of no concern. However, on order to
gain access to this market, your business emphasis has to be on
service.
This means the capability of handling everything for the
customer, from having the invitations printed and sent out to
cleaning up after the last guest has left. Businesses and people
in the upper income brackets, like to pick up the phone - - tell
someone they want a party on a certain date - - and then forget
about it, knowing everything will be taken care of without
further worry or time involvement from them. Once you ' ve
developed your expertise and clientele to this level, you ' ll have
a business in the $200, 000 to $250, 00 per year range.
Definitely arrange for a display ad in the yellow pages of your
telephone directory. You ' ll probably get 40 % of your inquires
from this source alone. Generally speaking, radio and / or
television advertising will be too expensive when compared with
the immediate results. However, it is recommended that you
consider these media prior to special holidays.
Working with restaurants, supper clubs, bridal shops and
entertainment business in general. can bring in hundreds of
referrals for you. Rubbing shoulders with, and circulating as a
part of your area ' s civic and service clubs, should also result
in more business for you.
Keep your eyes and ears on the alert. Where ever you go, and with
whomever you associate, always be ready to promote and sell your
services, if not on the spot, at least make a note to follow up
when conditions are more in your favor. Promoting and selling
your services will require at least half your time, and that ' s
why two people operating catering services are so successful from
the start.
The actual selling is quite simple so long as you emphasize the
service and time - saving aspects. The more time - consuming work you
can handle for the client, the easier it ' s going to be for you to
close the sale.
Handing out business cards is one of the least expensive ways to
advertise, promote and sell your services. One enterprising
caterer makes arrangements with the sponsors of all his parties,
to see that each of the guests gets one of his business cards.
Another gives each of his clients a stack of his business cards,
and tells them he ' ll pay them $25 for each prospect they refer to
him. He tells them to write their name on the backs of the cards,
and to hand them out to their friends. And then, whenever a
person tells him that John or Jane suggested he call, and he
presents the card with John or Jane ' s name on the back, this very
successful caterer sends John or Jane a $25 check.
Another very successful caterer pays commissions to a group of
housewives and college students who solicit - - via their home
phones - - interviews for him with brides - to - be. They get their
leads from announcements, and pictures of brides - to - be in the
local papers.
Many caterers pay sales people a commission for letting them know
when they hear about a party or special event being planned by
one of their business customers.
The possibilities go on and on, and are seemingly un limited.
Time is becoming more valuable to a lot more people every day,
which means there are more and more opportunities for great
wealth and personal independence as a professional caterer. In
reality the success for just about any person entering this
field, will be limited only by his or her own imagination and
energy.
There is definite opportunity for great wealth within the
catering field. Anyone with a sense of service to others can
succeed. Very little " readycash " is needed to begin. Therefore,
the only thing standing between you and the realization of your
dreams, is the action it takes on your part to get started...
Tampilkan postingan dengan label Money Broker. Tampilkan semua postingan
Tampilkan postingan dengan label Money Broker. Tampilkan semua postingan
Kamis, 14 November 2013
Selasa, 05 November 2013
THE INSIDE SECRETS OF FREE PUBLICITY FOR YOUR BUSINESS
Product publicity is the " secret lane " to business success
everyone wants. In simple terms, product publicity is a gracious of
advertising that costs you nothing, yet brings in the orders for
you.
Regardless of what indulgent of business you are operating, you
should want, and strive for, as much publicity for your business
and your products or services, as possible. After all, it ' s
" free advertising " that is essential to the success of your
business. However, your publicity efforts should be well
knowing out, and pre - planned for maximum results.
The first, and basic form of recipient publicity is through what
is known as the press or announcement release. This is recurrently a one
page story about your business, your product / service or an
function / happening related to your business that is about to, or
has recently occurred. These publicity stories are often
" shot - gunned " to all the various media: local newspapers, radio
and TV, and trade publications.
Problem number one is getting the people to whom you ' ve sent
these publicity stories, to use them - publish or broadcast
them. And this leads us back to the " right way " of writing
them and sending them in.
In every case, send a short cover letter addressed to the person
you want your material to be considered by... This means that
you send your story to the site editor of the newspapers; the
story directors of the radio and TV stations; and the managing
editors of the various trade publications. It will do you no
good what - so - ever, to send your material to the advertising,
circulation or business managers - describing how you ' re a
long - time advertiser, subscriber or listener. The most
important individual is that you make contact with the person who has
the final say as to what is to be published or broadcast, and at
the bottom line - this person ' s use of your material will
somehow make him a " ideal " to his or her readers, viewers or
listeners.
The cover letter should be a short note. Go to a paper supplier
- tell him you want a hundred or so sheets of good bond paper -
8 1 / 2 by 11 " preferably in a pastel color such as dispirited or transparent
- and that you want this paper cut into quarters, giving you a
grand total fo 400 sheets of note paper. " From the desk of... "
note sheets are too motley until the people you ' re contacting
get to know you - first time around, and until they use your
material, don ' t use these semi - formal note sheets...
On this note sheet, begin with the date across the top - skip a
couple of spaces and then briskly tell the obtaining of the
note: the attached material is new and should be of real
interest to his readers, viewers or listeners. We advise our
dealers and distributors of MONEY MAKING Witchcraft - our regular
publication for steady wealth builders and extra income seekers
- to send the following note to the editors and announcement directors
of the media in their areas:
" Here ' s something that ' s new, and for a change, considerably helpful,
to people trying to cope with accession - the uplifted costs of
conscious - and those engaged in building extra income businesses
of their own. Should be of real rate - interest - to your
readers. Please take a look - any questions, or if you need
more scoop, give me a call at: ( 503 ) 666 - 5824... " Then, of
course, you skip about four spaces, type your name, your
business name, and your address - sign your name above where
you ' ve typed it, and staple this note in the most right hand
corner of your data release. This note should be typed and
paired - spaced.
So now, you ' ve got a cover letter, and you know who to send it
to... We type up one such note, and take it to a near - by
quick - print shop. They xerox the note 4 times, preceding these
4 - copies onto one sheet of paper, print 50 to 100 copies, and
cut the paper into individual notes, all for less that $10... Do
not try to save money by photo - copying or xeroxing - a
photo - copy is a photo - copy is a photo - copy, and will not do the
job for you...
Now you need the actual publicity release, which also must be
" properly " written if you expect it to be used by the media.
Above all else, there ' s a proper form or style to use, plus the
fact that it must be typed, coupled - spaced, and short - about a
half page in total roll.
About an inch from the top of the paper, with an inch and a half
margin on each side of the paper; from the unsocial hand margin,
type in all capital letters: PRESS RELEASE: Then, pinpoint
these words. Instantly following the colon, but not in all
capital letters, put in the date. Always set the date forward
by at least one day after the day you intend to mail the release.
On the same line, but on the right hand side of the page, and in
all capital letters, write the words, FOR FURTHER INFORMATION:
Articulate this, and instantly below, but not in all capital
letters, type your name - your phone number - and your address...
Skip a couple of spaces, then in all capital letters - centered
between the margins - type a story headline, and prioritize it...
Skip a couple of spaces, and from the solitary hand margin, all in
capital letters, type the words, FOR IMMEDIATE RELEASE: From
there on, it ' s the news or publicity story itself.
You can write the headline before the story, and then a story to
fit the headline - or the story before the headline, and then a
headline to fit the story - either way, it ' s climactically the same
as writing a space ad or a sales letter... You trail attention
and interest with the headline and fill in the details with your
story.
Here ' s an example of the intelligence we use on publicity blurbs
for MONEY MAKING Voodoo:
HELP IN MAKING ENDS Just
NEW PUBLICATION FOR EXTRA INCOME SEEKERS
Notice how we continue to sell or involve the editor - His
readers are always looking for better ways to make ends meet,
and he ' s specifically interested as to what our promise
involves... He wants his readers to " think well " of him for
enlightening them with this source of help, so he reads into the
story to find out who, what and how...
Suffice it to say that your headline, and the story you present
to the editor, must sell him on the benefits of your product or
service to his readers. Unless it specifically does this, he ' ll
not use it. You must sell the first person receiving your
materials. Keep this fact uppermost in your mind as you write
it. The person you send your press or publicity release to,
must quickly see and understand how your product or service will
benefit his readers - thereby making him a hero to them - and he
must be assured it will do what you promise in your headline.
Come right to the point and say your product is lower in price,
more convenient to use or in what way your product or service is
useful to the people in general. It ' s also a good idea to
include a complimentary sample of your product or an opportunity
for him to sample your services.
Remember, the editors receiving your information are fully aware
of your purposes - Free Advertising! They are not in the least
interested in you or your credentials - If you ' ve sold them on
the benefits of your business to their readers, and they want
background details, they ' ll call you. That ' s why you list your
telephone number and address...
These people are busy people. They have not got the time nor
the interest in reading about your trials and tribulations or
plans for the future. They want only " a flag " that alerts them
to something new and of probable real interest to their readers.
Sell the editor first. Convince him that you ' ve found the
better mousetrap. Show him that your product or service - that
your business - fills a need and / or will interest a large
segment of his readers, his viewers or listeners.
When an editor uses your publicity release, always follow - up
with a short thank you note. Never, but never send a publicity
release to an editor and then call or write demanding to know
why he didn ' t use it, use it as you wrote it, or only gave you a
quick mention. Do this once, and that particular media will
" round - file " any further material received from you, unopened!
If your first effort is not used, then you should review the
story itself; perhaps write it from a different angle; make
sure you ' re sending it to the proper person - and try again!
As stated earlier, these people are busy, with hundreds of
publicity releases passing across their desks every day - They
only have so much space or time - therefore, your material has
to stand out and in some way, fit with the information they -
the editors - want to pass along to their readers, viewers or
listeners. Regardless of your business, product, or service,
you must build your press release - write it - around that
particular angle or feature that makes it beneficial or interest
to the readers, viewer or listeners of the media you want to run
your press release. Without this special ingredient, you ' re
lost before you begin!
The timing of your press release is always important. Try to
associate your press release with current events in the news. A
story on job lay - offs and increased unemployment carried in the
newspapers, on TV and radio would prompt us to get a publicity
release out to all the media on the help and opportunity offered
by MONEY MAKING MAGIC! Say there ' s a deluge of chain letters
and pyramid schemes making the round - the media picks up on it
and attempts to warn the people to beware... Within 5 days, we
would get a publicity release out, explaining the availability
of our report on chain letters and pyramid schemes - a report
that explains everything from A to Z - who ' re the winners and
who ' re the real losers.
There ' s another kind of timing also to keep in mind...
Publication deadlines... For best results, always try to time it
so your material reaches the editor in time for the Sunday
paper. This is because that ' s when the papers have their
greatest circulation; the most space is available; and the
people, the most time to read the paper.
For articles you ' d like to appear in the Sunday paper, you ' ll
generally have to get your release in at least nine days prior
to the date of publication. If you ' re in doubt, call and ask
about the deadline date.
IN SUMMARY:
Choose the media most likely to carry your press release.
Select those that carry similar write - ups on a regular basis.
Always use a cover letter of some kind. It pays to call ahead
to find out the name of the person you should be sending your
press release to.
Use the proper press release form, complete with a headline that
will interest the man deciding whether or not to use your item.
Be sure your press release is letter perfect - no typo ' s or
misspelled words - and don ' t photo - copy - always have each
letter or press release individually typed or printed.
When your item is used, send a thank you note or call the editor
on the phone and thank him for using your press release.
Never, but never call or write an editor demanding to know why
he didn ' t use your press release, why he had it rewritten or cut
it short - just try, and try again!
everyone wants. In simple terms, product publicity is a gracious of
advertising that costs you nothing, yet brings in the orders for
you.
Regardless of what indulgent of business you are operating, you
should want, and strive for, as much publicity for your business
and your products or services, as possible. After all, it ' s
" free advertising " that is essential to the success of your
business. However, your publicity efforts should be well
knowing out, and pre - planned for maximum results.
The first, and basic form of recipient publicity is through what
is known as the press or announcement release. This is recurrently a one
page story about your business, your product / service or an
function / happening related to your business that is about to, or
has recently occurred. These publicity stories are often
" shot - gunned " to all the various media: local newspapers, radio
and TV, and trade publications.
Problem number one is getting the people to whom you ' ve sent
these publicity stories, to use them - publish or broadcast
them. And this leads us back to the " right way " of writing
them and sending them in.
In every case, send a short cover letter addressed to the person
you want your material to be considered by... This means that
you send your story to the site editor of the newspapers; the
story directors of the radio and TV stations; and the managing
editors of the various trade publications. It will do you no
good what - so - ever, to send your material to the advertising,
circulation or business managers - describing how you ' re a
long - time advertiser, subscriber or listener. The most
important individual is that you make contact with the person who has
the final say as to what is to be published or broadcast, and at
the bottom line - this person ' s use of your material will
somehow make him a " ideal " to his or her readers, viewers or
listeners.
The cover letter should be a short note. Go to a paper supplier
- tell him you want a hundred or so sheets of good bond paper -
8 1 / 2 by 11 " preferably in a pastel color such as dispirited or transparent
- and that you want this paper cut into quarters, giving you a
grand total fo 400 sheets of note paper. " From the desk of... "
note sheets are too motley until the people you ' re contacting
get to know you - first time around, and until they use your
material, don ' t use these semi - formal note sheets...
On this note sheet, begin with the date across the top - skip a
couple of spaces and then briskly tell the obtaining of the
note: the attached material is new and should be of real
interest to his readers, viewers or listeners. We advise our
dealers and distributors of MONEY MAKING Witchcraft - our regular
publication for steady wealth builders and extra income seekers
- to send the following note to the editors and announcement directors
of the media in their areas:
" Here ' s something that ' s new, and for a change, considerably helpful,
to people trying to cope with accession - the uplifted costs of
conscious - and those engaged in building extra income businesses
of their own. Should be of real rate - interest - to your
readers. Please take a look - any questions, or if you need
more scoop, give me a call at: ( 503 ) 666 - 5824... " Then, of
course, you skip about four spaces, type your name, your
business name, and your address - sign your name above where
you ' ve typed it, and staple this note in the most right hand
corner of your data release. This note should be typed and
paired - spaced.
So now, you ' ve got a cover letter, and you know who to send it
to... We type up one such note, and take it to a near - by
quick - print shop. They xerox the note 4 times, preceding these
4 - copies onto one sheet of paper, print 50 to 100 copies, and
cut the paper into individual notes, all for less that $10... Do
not try to save money by photo - copying or xeroxing - a
photo - copy is a photo - copy is a photo - copy, and will not do the
job for you...
Now you need the actual publicity release, which also must be
" properly " written if you expect it to be used by the media.
Above all else, there ' s a proper form or style to use, plus the
fact that it must be typed, coupled - spaced, and short - about a
half page in total roll.
About an inch from the top of the paper, with an inch and a half
margin on each side of the paper; from the unsocial hand margin,
type in all capital letters: PRESS RELEASE: Then, pinpoint
these words. Instantly following the colon, but not in all
capital letters, put in the date. Always set the date forward
by at least one day after the day you intend to mail the release.
On the same line, but on the right hand side of the page, and in
all capital letters, write the words, FOR FURTHER INFORMATION:
Articulate this, and instantly below, but not in all capital
letters, type your name - your phone number - and your address...
Skip a couple of spaces, then in all capital letters - centered
between the margins - type a story headline, and prioritize it...
Skip a couple of spaces, and from the solitary hand margin, all in
capital letters, type the words, FOR IMMEDIATE RELEASE: From
there on, it ' s the news or publicity story itself.
You can write the headline before the story, and then a story to
fit the headline - or the story before the headline, and then a
headline to fit the story - either way, it ' s climactically the same
as writing a space ad or a sales letter... You trail attention
and interest with the headline and fill in the details with your
story.
Here ' s an example of the intelligence we use on publicity blurbs
for MONEY MAKING Voodoo:
HELP IN MAKING ENDS Just
NEW PUBLICATION FOR EXTRA INCOME SEEKERS
Notice how we continue to sell or involve the editor - His
readers are always looking for better ways to make ends meet,
and he ' s specifically interested as to what our promise
involves... He wants his readers to " think well " of him for
enlightening them with this source of help, so he reads into the
story to find out who, what and how...
Suffice it to say that your headline, and the story you present
to the editor, must sell him on the benefits of your product or
service to his readers. Unless it specifically does this, he ' ll
not use it. You must sell the first person receiving your
materials. Keep this fact uppermost in your mind as you write
it. The person you send your press or publicity release to,
must quickly see and understand how your product or service will
benefit his readers - thereby making him a hero to them - and he
must be assured it will do what you promise in your headline.
Come right to the point and say your product is lower in price,
more convenient to use or in what way your product or service is
useful to the people in general. It ' s also a good idea to
include a complimentary sample of your product or an opportunity
for him to sample your services.
Remember, the editors receiving your information are fully aware
of your purposes - Free Advertising! They are not in the least
interested in you or your credentials - If you ' ve sold them on
the benefits of your business to their readers, and they want
background details, they ' ll call you. That ' s why you list your
telephone number and address...
These people are busy people. They have not got the time nor
the interest in reading about your trials and tribulations or
plans for the future. They want only " a flag " that alerts them
to something new and of probable real interest to their readers.
Sell the editor first. Convince him that you ' ve found the
better mousetrap. Show him that your product or service - that
your business - fills a need and / or will interest a large
segment of his readers, his viewers or listeners.
When an editor uses your publicity release, always follow - up
with a short thank you note. Never, but never send a publicity
release to an editor and then call or write demanding to know
why he didn ' t use it, use it as you wrote it, or only gave you a
quick mention. Do this once, and that particular media will
" round - file " any further material received from you, unopened!
If your first effort is not used, then you should review the
story itself; perhaps write it from a different angle; make
sure you ' re sending it to the proper person - and try again!
As stated earlier, these people are busy, with hundreds of
publicity releases passing across their desks every day - They
only have so much space or time - therefore, your material has
to stand out and in some way, fit with the information they -
the editors - want to pass along to their readers, viewers or
listeners. Regardless of your business, product, or service,
you must build your press release - write it - around that
particular angle or feature that makes it beneficial or interest
to the readers, viewer or listeners of the media you want to run
your press release. Without this special ingredient, you ' re
lost before you begin!
The timing of your press release is always important. Try to
associate your press release with current events in the news. A
story on job lay - offs and increased unemployment carried in the
newspapers, on TV and radio would prompt us to get a publicity
release out to all the media on the help and opportunity offered
by MONEY MAKING MAGIC! Say there ' s a deluge of chain letters
and pyramid schemes making the round - the media picks up on it
and attempts to warn the people to beware... Within 5 days, we
would get a publicity release out, explaining the availability
of our report on chain letters and pyramid schemes - a report
that explains everything from A to Z - who ' re the winners and
who ' re the real losers.
There ' s another kind of timing also to keep in mind...
Publication deadlines... For best results, always try to time it
so your material reaches the editor in time for the Sunday
paper. This is because that ' s when the papers have their
greatest circulation; the most space is available; and the
people, the most time to read the paper.
For articles you ' d like to appear in the Sunday paper, you ' ll
generally have to get your release in at least nine days prior
to the date of publication. If you ' re in doubt, call and ask
about the deadline date.
IN SUMMARY:
Choose the media most likely to carry your press release.
Select those that carry similar write - ups on a regular basis.
Always use a cover letter of some kind. It pays to call ahead
to find out the name of the person you should be sending your
press release to.
Use the proper press release form, complete with a headline that
will interest the man deciding whether or not to use your item.
Be sure your press release is letter perfect - no typo ' s or
misspelled words - and don ' t photo - copy - always have each
letter or press release individually typed or printed.
When your item is used, send a thank you note or call the editor
on the phone and thank him for using your press release.
Never, but never call or write an editor demanding to know why
he didn ' t use your press release, why he had it rewritten or cut
it short - just try, and try again!
Sabtu, 02 November 2013
HOW TO MAKE BIG DOLLARS WITH BUMPER STICKERS
This is the considerate of business that might originate out of a
conversation over a couple of beers at your favorite tavern.
Imagine for a moment this rundown: Someone suggests that the
landlord should sponsor a summer picnic or softball game. The
question then comes up as how to advertise it, and someone
suggests bumper stickers. And the basics of a very thriving
business are set in travel.
As you reason this idea for a source of income, your first
ruling will be whether to first line up the people willing to
" languorous " the bumper stickers on their cars, or the business owners
who will want to advertise in this style.
A good blocker of ours ad hoc such a business several years ago,
and he raise it easier to sell the business publician by telling him
that 100 to 200 people were all set and willing to dallying his
bumper sticker advertisement, because such people were declared to
be in the area.
All this boils down to a advocacy that you chat to your
friends, neighbors and co - sect first. Get as many of them as
you can to agree to " dilatory " a bumper sticker. You might offer to
pay $10 for three months, or $5 for six weeks. With inducement of
money just to put a bumper sticker on their cars or trucks, you
won ' t have too many turndowns. One person we know runs an ad in
his observation shopper newspaper, advertising the fact that he pays
money just for " wearing " a bumper sticker. And of course, don ' t
wink at the pulling power of all the bulletin boards in your
area.
This is an example business for constant free publicity writeups in
your local newspapers, plus interviews on radio and TV gossip
shows. At first, you ' ll want as many people as possible to " idle "
bumper sticker ads. What you ' ll want to stress in any publicity
write - ups or media interviews is the fact that you ' ve got the
" vehicles for exposure " lined up and organized so that any
thinkable advertiser needs only to give you a call, and you can
launch his advertising program this day.
Next, you check w a number of printers and determine the cost to
to have bumper stickers made to order. Recurrently, you should be
able to get a thousand bumper stickers for $100 or less. Whatever
the cost, this initial outlay should be absorbed by your charge
to the advertiser.
So let ' s suppose you ' ve got 100 people lined up to " lifeless " one of
these bumper stickers on their cars for six weeks. Figure the
bumper stickers will cost $100. Now, the problem of what to
charge the advertiser.
You should always charge on a " per - car " basis, i. e., on a basis
of circulation, as newspapers do. So, you charge $5 per car per
lifetime, with 100 cars. This comes out to $500 per year, or $3, 000
total for six weeks, from the advertiser. Subtract $100 for
getting the bumper stickers made, add $500 as payment for the
cars " tiring " the bumper stickers, and you would prong up with a
profit picture of $2, 400 for those six weeks.
In the spring, you should be the one calling abeyant
advertisers and doing all the selling. Once you ' ve got your first
program organized and running smoothly, your next step is a
inborn multiplication of your efforts. Run an ad in your local
paper for commission sales people. Brief them on the basics and
get them out on the behaviour selling advertisers for you.
The best time to launch a business of this kind is during the
fair weather seasons, or just in advance of general political
elections in your area. Once established, however, the business
can, and should sustain itself year round.
The selling " keys " to this kind of advertising are basically the
same as those enumerated for " word of mouth " advertising. You ' ve
got people all over town spreading the word - - talking about the
advertiser. And these people are saturating the area with the
advertiser ' s name and message wherever they go.
It ' s easy! It ' s simple! and it works! Compared with other, more
traditional advertising methods, bumper stickers advertising is
very low in cost.
One of the tricks of the trade is in using short, snappy, even
humorous slogans or telegram styled messages. For instance:
Anderson ' s Cafe - - - 6th and Main - - - That ' s where I ' m going - - - How
about you? Another idea is to make the lettering on the bumper
stickers luminous to the headlights of the cars following. Most
important, be sure to make your lettering easy to read, and the
message easy to comprehend at one glance.
Actually, you could start at the front of the yellow pages in
your phone book and probably never run out of places ready to be
sold on your - plan of bumper sticker advertising. Some of the
more traditional places to sell this kind of advertising include:
Taverns Pizza Houses
Physical Fitness Clubs Political Campaigns
Radio & TV Station Movie Theaters
Travel Agencies Trade Schools
Auto Repair Shops Insurance Companies
Flea Markets Newspapers
Appliance Repair Sporting Goods
Special Local Events
The important thing is to always be creative in your selling
efforts. Always show the prospect how his business can grow from
advertising in this manner, you propose, and how your method is
more positive, more responsive, and lower in cost than the more
traditional advertising.
Remember, too, the more clever or " catchy " the message on the
bumper sticker, the more it will make people talk and respond.
For ideas along these lines, go back to the yellow pages of your
telephone book and read all those short, crispy one - liners.
Remember also that advertising is a form of " brainwashing " and
the more people see the message the stronger that message is
imprinted in their minds. Therefore, when they need or are in the
market for the services or product offered by the advertiser,
they ' ll quickly refer to the strongest, easiest to recall
advertising message in their minds. And that, of course, means
that if the prospect sees a specific advertising message on the
bumpers of the cars in front of him day after day, when he ' s
ready to buy, that particular advertiser will be the one he will
patronize.
You can expand this business to include magnetic sign on the
sides of cars, saddle - back signs on the back of cars, and even
signs in the yards in residential neighborhoods. As I ' ve
explained in this report, line up your " method of exposure, "
determine your costs and then go after the advertisers. It can be
a very easy way to achieve real wealth and independence for
yourself!
conversation over a couple of beers at your favorite tavern.
Imagine for a moment this rundown: Someone suggests that the
landlord should sponsor a summer picnic or softball game. The
question then comes up as how to advertise it, and someone
suggests bumper stickers. And the basics of a very thriving
business are set in travel.
As you reason this idea for a source of income, your first
ruling will be whether to first line up the people willing to
" languorous " the bumper stickers on their cars, or the business owners
who will want to advertise in this style.
A good blocker of ours ad hoc such a business several years ago,
and he raise it easier to sell the business publician by telling him
that 100 to 200 people were all set and willing to dallying his
bumper sticker advertisement, because such people were declared to
be in the area.
All this boils down to a advocacy that you chat to your
friends, neighbors and co - sect first. Get as many of them as
you can to agree to " dilatory " a bumper sticker. You might offer to
pay $10 for three months, or $5 for six weeks. With inducement of
money just to put a bumper sticker on their cars or trucks, you
won ' t have too many turndowns. One person we know runs an ad in
his observation shopper newspaper, advertising the fact that he pays
money just for " wearing " a bumper sticker. And of course, don ' t
wink at the pulling power of all the bulletin boards in your
area.
This is an example business for constant free publicity writeups in
your local newspapers, plus interviews on radio and TV gossip
shows. At first, you ' ll want as many people as possible to " idle "
bumper sticker ads. What you ' ll want to stress in any publicity
write - ups or media interviews is the fact that you ' ve got the
" vehicles for exposure " lined up and organized so that any
thinkable advertiser needs only to give you a call, and you can
launch his advertising program this day.
Next, you check w a number of printers and determine the cost to
to have bumper stickers made to order. Recurrently, you should be
able to get a thousand bumper stickers for $100 or less. Whatever
the cost, this initial outlay should be absorbed by your charge
to the advertiser.
So let ' s suppose you ' ve got 100 people lined up to " lifeless " one of
these bumper stickers on their cars for six weeks. Figure the
bumper stickers will cost $100. Now, the problem of what to
charge the advertiser.
You should always charge on a " per - car " basis, i. e., on a basis
of circulation, as newspapers do. So, you charge $5 per car per
lifetime, with 100 cars. This comes out to $500 per year, or $3, 000
total for six weeks, from the advertiser. Subtract $100 for
getting the bumper stickers made, add $500 as payment for the
cars " tiring " the bumper stickers, and you would prong up with a
profit picture of $2, 400 for those six weeks.
In the spring, you should be the one calling abeyant
advertisers and doing all the selling. Once you ' ve got your first
program organized and running smoothly, your next step is a
inborn multiplication of your efforts. Run an ad in your local
paper for commission sales people. Brief them on the basics and
get them out on the behaviour selling advertisers for you.
The best time to launch a business of this kind is during the
fair weather seasons, or just in advance of general political
elections in your area. Once established, however, the business
can, and should sustain itself year round.
The selling " keys " to this kind of advertising are basically the
same as those enumerated for " word of mouth " advertising. You ' ve
got people all over town spreading the word - - talking about the
advertiser. And these people are saturating the area with the
advertiser ' s name and message wherever they go.
It ' s easy! It ' s simple! and it works! Compared with other, more
traditional advertising methods, bumper stickers advertising is
very low in cost.
One of the tricks of the trade is in using short, snappy, even
humorous slogans or telegram styled messages. For instance:
Anderson ' s Cafe - - - 6th and Main - - - That ' s where I ' m going - - - How
about you? Another idea is to make the lettering on the bumper
stickers luminous to the headlights of the cars following. Most
important, be sure to make your lettering easy to read, and the
message easy to comprehend at one glance.
Actually, you could start at the front of the yellow pages in
your phone book and probably never run out of places ready to be
sold on your - plan of bumper sticker advertising. Some of the
more traditional places to sell this kind of advertising include:
Taverns Pizza Houses
Physical Fitness Clubs Political Campaigns
Radio & TV Station Movie Theaters
Travel Agencies Trade Schools
Auto Repair Shops Insurance Companies
Flea Markets Newspapers
Appliance Repair Sporting Goods
Special Local Events
The important thing is to always be creative in your selling
efforts. Always show the prospect how his business can grow from
advertising in this manner, you propose, and how your method is
more positive, more responsive, and lower in cost than the more
traditional advertising.
Remember, too, the more clever or " catchy " the message on the
bumper sticker, the more it will make people talk and respond.
For ideas along these lines, go back to the yellow pages of your
telephone book and read all those short, crispy one - liners.
Remember also that advertising is a form of " brainwashing " and
the more people see the message the stronger that message is
imprinted in their minds. Therefore, when they need or are in the
market for the services or product offered by the advertiser,
they ' ll quickly refer to the strongest, easiest to recall
advertising message in their minds. And that, of course, means
that if the prospect sees a specific advertising message on the
bumpers of the cars in front of him day after day, when he ' s
ready to buy, that particular advertiser will be the one he will
patronize.
You can expand this business to include magnetic sign on the
sides of cars, saddle - back signs on the back of cars, and even
signs in the yards in residential neighborhoods. As I ' ve
explained in this report, line up your " method of exposure, "
determine your costs and then go after the advertisers. It can be
a very easy way to achieve real wealth and independence for
yourself!
Rabu, 30 Oktober 2013
PARTY PLAN SALES A veritable Gold Mine For Wealth Builders
Believe it! You can easily make $50, 000 in the next six months or less! After that, you can practically be guaranteed at least that much, but probably much more, every year for the rest of your impulse, without really working.
The way to accumulate this all heart of wealth is with your own business of selling merchandise via The Party Plan. few other businesses can so easily give you this charitable of wealth as swiftly, and keep your income growing.
A recent evaluation, circulated among hundreds of successful direct sales merchandisers across the country asked this question: " If you were to start over today, qualified what you know now, and could swarm the one method of merchandising that would make you really well-off in the shortest title of time, which would you select? " Of those questionnaires requited, 94 % stated they would go with The Party Plan Method.
The sharp party plan operators ( and the richest ) simply retention motivational sales meetings for their sub - distributors about once a month. During these meetings, they are teaching their sub - distributors how to recruit new hosts and hostesses, or perpetuate and wife host and hostess teams.
A host or hostess can be any person who is agreeable to haul a sales party at his or her house. Midpoint always, this person is rewarded for having the party with a percentage of the total business or a agreed upon exclusive merchandise bequest.
These people invite friends, neighbors and kinsfolk to the party. Your sub - distributor doesn ' t have to do much more than make contact with the people willing to hold parties, supply the merchandise, and sometimes offer to help or be there to make sure portion goes smoothly.
Here ' s the old softie of money you can realize with this business: Say you have ten sub - distributors, and each one arranges only five parties a month, and each party does $200 in gross business. That ' s a total of $10, 000 per month in total hole. And from that total locale, you make only 30 %. Figure it out for yourself. This would give you a personal income of $3, 000 for thirty days in which you did no more than purchase one or two motivational sales meetings!
Besides each party is at least guaranteed to give your sub - distributor at least two more hostesses for booked parties, and those booked parties will heel still more hostesses. this chain is endless, and will build as fast as you can keep up with it.
Bunch up an evening for your party - - any evening excepting Friday through the weekend. Generally 7: 30 is the most convenient time for the greatest number of people. If it ' s harrowing for whatever reason to clench a party in your home, arrange with a sidekick to purchase the first couple of parties.
Make up a list of 30 to 40 people you can invite to the party. They can be friends, neighbors, kinsfolk or people you know from work, even acquaintances with whom you do business such as the check - out clerk where you buy your fodder or people you proper at the bus stop on your way to work.
After formally inviting these people, you then call to treasure them of the party at least a couple of days before the date of the party. This is important, because of the original 40 people you invite, at least 15 will not show because it slipped their minds, last minute event that pains change in plans, and those that really weren ' t interested in the first place.
On the day of the party, get your merchandise display set up early. The party should be guilty in the largest room in the home - - - usually the breathing room - - with the merchandise display the center of attraction.
The merchandise should be set out on a sturdy pabulum esoteric with a good white or refulgent colored essence, and the merchandise should be arranged by group or type - - - the jewelry items well-adjusted; perfumes bat oils and colognes calm, fine well-adjusted, and so on.
Try to put a bit of imagination and showmanship into your merchandise display. This will have the spin-off of making your merchandise look much more invaluable than it really is. Those that do put a flair into their merchandise displays find that it increases their sales by as much as 25 percent over an ordinary parade.
For instances, a high intensity resplendent focused on the display will engender the jewelry to sparkle, the stainless steel to gleam, and the brassware to stream like estimable heirlooms.
Another idea would be to tack a piece of velvet onto a 4 by 6 stub piece of plywood and use it to display rings, earrings, necklaces and watches.
In jewelry sales, another idea is to extirpate a take after on a wall near the merchandise display. If you or your hostess has room, you might want to set up a card cooking, occult with an expensive looking piece of material, place a relish slop type resonate on this meat, with a chair available for your guests to sit at the subsistence while they try on the various items. The guests then make their selections after determining how each item looks on them.
regardless of what you do to make it easier for your guests to select and buy, a hand reproduce is an absolute must whenever you ' re fanfare jewelry. It would be tactful to have several hand mirrors available - - - two for your merchandise display nutrition, and an extra one on the ' admiration " cheer.
Besides your merchandise display, be sure also you ' re organized with your refreshments. These usually consist of coffee, kegger, soft drinks, cookies, or other " bit ' items. The host or hostess usually makes arrangements in advance for one of the guests to abetment with the persuasive of refreshments.
Be sure you have nametags for your guests, and a couple of felt tip marking pens. And don ' t ice the order forms. these should be standard two - piece self - portrait forms - - - one copy for your customers and the other for your files. The best idea is to buy the order forms. All these items are commonly available in stationery stores. Rubber stamp your name and address on each copy of each order form, at least a couple days in advance of the party.
Still another item to retain is your merchandise catalogs. Be sure you have a good supply on hand, rubber stamped with your name and address. Later on, when you ' re established and the money is rolling in, you can have your name and address imprinted on your catalogs.
If you don ' t have a merchandise catalog, scan making one of your own. A estimable and easy - to - follow - manual " HOW TO PREPARE YOUR OWN CATALOG " ( book #1203 ) is currently available. Another manual that will be of select interest to you is the " CLOSEOUT MERCHANDISE MONEY MAKING MANUAL " ( book # 1668 ). Both these manuals are available from the dealer who supplied this report.
While we ' re on the idea of catalogs, we ' d like to point out that a lot of Party Plan Merchandisers are also dealers for the extra - income book catalog, " Unique Books ". They fondle that partly everyone is interested in extra income ideas, and the Unique Books catalog has a wide selection of reports and manuals describing supplemental income opportunities. Start one of the book catalogs with guests at the party results in an on game flow of book orders for months afterward.
Back to the Party Plan. about half hour before your guests are due to begin arriving, turn on all the lights in the room where the party is to be duty-bound. This will give the room a phosphorescent, warmish excitability conductive to a party kind of atmosphere. And by all means, be sure to turn off all the radios, stereo and TV sets. Eliminate any and all noises from other rooms in your home that might distract the attention of your guests.
Every party should be planned, and follow a prescribed format agenda. This is because without a plan, it ' ll just be a gathering of people wasting time at your home instead of theirs. you must have a plan to know what to do next in order to achieve the desired results. Having a " pattern " is also the easiest way to teach others to duplicate your success, and idea of following a successful formula is a proven method of making the most sales in the least time.
Phase one is the greeting and get - acquainted time slot - - about thirty minutes. The hostess greets the guests as they arrive, prints a name tag for each, introduce them around, gives them a catalog, points out the refreshments, and leads them into conversation with the other guests.
The second phase is the " game - playing " portion of your party. This phase is used to relax everybody and get them involved in the party. It should last about 15 to 20 minutes.
Next comes the merchandise presentation by the hostess, who shows and describes each item on display. If you have a jewelry available, ask different guests to try on particular items and show the others what these articles look like in use. the length of time spent on this phase of the party will depend in large on how much merchandise you have on display, but generally, you shouldn ' t spend more than about 20 minutes showing and describing your merchandise. Then give your guests about 10 to 15 minutes to personally inspect and try on the items that have aroused their interest.
You should mingle and converse with the guests during this time period in order to answer specific questions or explain the possible uses of an item, where it might look good in the buyer ' s home, and any interesting tidbits relating to where an item came from, how it was made, or the satisfaction of an earlier buyer.
When you seem to have answered all the questions, and everyone appears to have made their selections, start writing orders. Don ' t hesitate to ask for orders. Writing orders should take about 15 minutes, and then you should let the party begin winding down.
During this time, mingle with your guests and anyone showing a spark of interest should be approached with an offer to serve as a future host or hostess. As each guest starts to leave, thank them for coming and walk with them to the door.
The total length of your party shouldn ' t be much more than two hours. Time and time again, it ' s been proven that you can do everything necessary, and make the most sales in this period of time. You lose effectiveness and make fewer sales with appreciably more or less time.
There are a couple of proven ways to recruit new hosts or hostesses from the people attending your party. First of all, watch the guests as they are looking over the merchandise, examine, admire and wish for something they don ' t quite have enough extra money to buy. When you ' ve determined that a particular guest wants a specific item but can ' t quite fit it into the budget, simply take her aside to a secluded corner of the room, and explain privately that you ' re willing to give her the item she has been looking at and wanting, if she will agree to invite her friends and relatives to a party in her home.
This approach works almost every time, and your only expense is the wholesale price of the item you give her as a free give.
The second sure - fire approach is to offer a cash incentive. You do this by offering to allow 5 % to 10 % of the total sales volume resulting from the party staged for you by this type of recruit. Ther ' s a plus factor for you on this one, because you ' ll be getting the enthusiastic participation of the host or hostess on the selling side. Once you ' ve explained to them how your program works, they ' ll generally do everything they can to make the party a huge success, and thereby increase their pay for the evening.
When you give a gift to the hostess for having the party, the presentation should be a special ceremony staged with all the " Show Biz " flair you can muster, at the end of your merchandise showing. However, when your gift is a cash award, carry your presentation over to the next party and make it a big production of it as well. Don ' t forget to invite the " guest of honor " to your next scheduled party for the big presentation.
During these presentations many of the other guests will be favorably impressed, and as a consequence will ask for details.
Actually, your recruiting efforts should begin when you start taking orders. Every person you talk with should be offered the opportunity to hold a party of his or her own. Then just before the party begins breaking up, ask you guest as a group if any of them would be interested in holding a similar party in his or her home. You ask those who voice an interest to stay for a few minutes in order to work out the details.
You should have an Appointment Book for this scheduling. Simply ask what date would be favorable for them, mark that date in the book, along with the name and address and telephone number. Then assure each that you ' ll call in the next day or two to work out the details.
Many party plan merchandisers also use a letter. They write a letter extolling the fun and excitement of the parties, explaining briefly the opportunities to receive free gifts of their choice or big commission checks. Then they invite the letter recipients to call for complete details on how they can stage a party. These letters are usually printed in volume, and then slipped inside the covers of the catalog these merchandisers give to each person attending the parties. Sometimes these letters are handed to each guest as the party breaks up.
Some party plan merchandisers also run small classified ads in the area newspapers. This advertising plays up to the opportunities available to make regular commission checks ( extra income ) simply by holding parties in their home. people interested are invited to phone for more details. response to this kind of ad is generally very good, with the conversion rate better than sixty percent!
Most people tend to feel party plan merchandising is exclusive to women, but don ' t you believe it! It ' s true that women generally establish themselves more rapidly than men with this kind of sales operation, but over the long haul there are just as many men operating successful party plan sales operations as there are women.
Men are usually not as adept in establishing social " chit - chat " relationships as women. Therefore, the man who wants in on the vast potential of party plan merchandising should consider working with a women.
A husband and wife partnership is an ideal working arrangement. An acquaintance, girlfriend or relative will often work out just as successfully. The basic requirement is simply that the " couple " must function as a team, with the individual talents of one complementing those of the other.
Probably one of the greatest secrets of success with this kind of sales operation is that in order to make the sales, and talk about $400 parties, you must have the widest selection of merchandise possible.
Many beginners, not understanding that offering the potential buyers a wide and varied selection of items to choose from is what builds your profits in a hurry, base their entire merchandising plan around a selection that ' s of special interest or particularly appealing to themselves It ' s all right to include the items that you especially like, but don ' t base your entire merchandise line on the things you like you ' re selling to others not yourself!
Most successful party plan merchandisers advise that you should display at least forty different items, and more if you have the supplier contacts or the buying expertise. The actual decisions on which products to carry and display at your parties should be based upon these four factors: 1 ) The kinds of gift items, personal decor articles and general merchandise the people in your area are buying; 2 ) The style or fads currently in vogue in your area; 3 ) Contacts with enough suppliers who can furnish you with the kind of merchandise your potential buyers want; 4 ) Your ability to shop among the various suppliers, and verify that you are getting the very best merchandise value obtainable.
Still another point to consider before buying merchandise to display and sell; Do the prices you ' re having to pay for your products wholesale allow you enough room for a reasonable profit when compared to your time and expense?
Do some market research relative to your ambitions; get answers to the questions we ' ve set forth for you, and when you ' re satisfied that you understand the workings of Party Plan Merchandising, grab the opportunity and run with it!
The way to accumulate this all heart of wealth is with your own business of selling merchandise via The Party Plan. few other businesses can so easily give you this charitable of wealth as swiftly, and keep your income growing.
A recent evaluation, circulated among hundreds of successful direct sales merchandisers across the country asked this question: " If you were to start over today, qualified what you know now, and could swarm the one method of merchandising that would make you really well-off in the shortest title of time, which would you select? " Of those questionnaires requited, 94 % stated they would go with The Party Plan Method.
The sharp party plan operators ( and the richest ) simply retention motivational sales meetings for their sub - distributors about once a month. During these meetings, they are teaching their sub - distributors how to recruit new hosts and hostesses, or perpetuate and wife host and hostess teams.
A host or hostess can be any person who is agreeable to haul a sales party at his or her house. Midpoint always, this person is rewarded for having the party with a percentage of the total business or a agreed upon exclusive merchandise bequest.
These people invite friends, neighbors and kinsfolk to the party. Your sub - distributor doesn ' t have to do much more than make contact with the people willing to hold parties, supply the merchandise, and sometimes offer to help or be there to make sure portion goes smoothly.
Here ' s the old softie of money you can realize with this business: Say you have ten sub - distributors, and each one arranges only five parties a month, and each party does $200 in gross business. That ' s a total of $10, 000 per month in total hole. And from that total locale, you make only 30 %. Figure it out for yourself. This would give you a personal income of $3, 000 for thirty days in which you did no more than purchase one or two motivational sales meetings!
Besides each party is at least guaranteed to give your sub - distributor at least two more hostesses for booked parties, and those booked parties will heel still more hostesses. this chain is endless, and will build as fast as you can keep up with it.
Bunch up an evening for your party - - any evening excepting Friday through the weekend. Generally 7: 30 is the most convenient time for the greatest number of people. If it ' s harrowing for whatever reason to clench a party in your home, arrange with a sidekick to purchase the first couple of parties.
Make up a list of 30 to 40 people you can invite to the party. They can be friends, neighbors, kinsfolk or people you know from work, even acquaintances with whom you do business such as the check - out clerk where you buy your fodder or people you proper at the bus stop on your way to work.
After formally inviting these people, you then call to treasure them of the party at least a couple of days before the date of the party. This is important, because of the original 40 people you invite, at least 15 will not show because it slipped their minds, last minute event that pains change in plans, and those that really weren ' t interested in the first place.
On the day of the party, get your merchandise display set up early. The party should be guilty in the largest room in the home - - - usually the breathing room - - with the merchandise display the center of attraction.
The merchandise should be set out on a sturdy pabulum esoteric with a good white or refulgent colored essence, and the merchandise should be arranged by group or type - - - the jewelry items well-adjusted; perfumes bat oils and colognes calm, fine well-adjusted, and so on.
Try to put a bit of imagination and showmanship into your merchandise display. This will have the spin-off of making your merchandise look much more invaluable than it really is. Those that do put a flair into their merchandise displays find that it increases their sales by as much as 25 percent over an ordinary parade.
For instances, a high intensity resplendent focused on the display will engender the jewelry to sparkle, the stainless steel to gleam, and the brassware to stream like estimable heirlooms.
Another idea would be to tack a piece of velvet onto a 4 by 6 stub piece of plywood and use it to display rings, earrings, necklaces and watches.
In jewelry sales, another idea is to extirpate a take after on a wall near the merchandise display. If you or your hostess has room, you might want to set up a card cooking, occult with an expensive looking piece of material, place a relish slop type resonate on this meat, with a chair available for your guests to sit at the subsistence while they try on the various items. The guests then make their selections after determining how each item looks on them.
regardless of what you do to make it easier for your guests to select and buy, a hand reproduce is an absolute must whenever you ' re fanfare jewelry. It would be tactful to have several hand mirrors available - - - two for your merchandise display nutrition, and an extra one on the ' admiration " cheer.
Besides your merchandise display, be sure also you ' re organized with your refreshments. These usually consist of coffee, kegger, soft drinks, cookies, or other " bit ' items. The host or hostess usually makes arrangements in advance for one of the guests to abetment with the persuasive of refreshments.
Be sure you have nametags for your guests, and a couple of felt tip marking pens. And don ' t ice the order forms. these should be standard two - piece self - portrait forms - - - one copy for your customers and the other for your files. The best idea is to buy the order forms. All these items are commonly available in stationery stores. Rubber stamp your name and address on each copy of each order form, at least a couple days in advance of the party.
Still another item to retain is your merchandise catalogs. Be sure you have a good supply on hand, rubber stamped with your name and address. Later on, when you ' re established and the money is rolling in, you can have your name and address imprinted on your catalogs.
If you don ' t have a merchandise catalog, scan making one of your own. A estimable and easy - to - follow - manual " HOW TO PREPARE YOUR OWN CATALOG " ( book #1203 ) is currently available. Another manual that will be of select interest to you is the " CLOSEOUT MERCHANDISE MONEY MAKING MANUAL " ( book # 1668 ). Both these manuals are available from the dealer who supplied this report.
While we ' re on the idea of catalogs, we ' d like to point out that a lot of Party Plan Merchandisers are also dealers for the extra - income book catalog, " Unique Books ". They fondle that partly everyone is interested in extra income ideas, and the Unique Books catalog has a wide selection of reports and manuals describing supplemental income opportunities. Start one of the book catalogs with guests at the party results in an on game flow of book orders for months afterward.
Back to the Party Plan. about half hour before your guests are due to begin arriving, turn on all the lights in the room where the party is to be duty-bound. This will give the room a phosphorescent, warmish excitability conductive to a party kind of atmosphere. And by all means, be sure to turn off all the radios, stereo and TV sets. Eliminate any and all noises from other rooms in your home that might distract the attention of your guests.
Every party should be planned, and follow a prescribed format agenda. This is because without a plan, it ' ll just be a gathering of people wasting time at your home instead of theirs. you must have a plan to know what to do next in order to achieve the desired results. Having a " pattern " is also the easiest way to teach others to duplicate your success, and idea of following a successful formula is a proven method of making the most sales in the least time.
Phase one is the greeting and get - acquainted time slot - - about thirty minutes. The hostess greets the guests as they arrive, prints a name tag for each, introduce them around, gives them a catalog, points out the refreshments, and leads them into conversation with the other guests.
The second phase is the " game - playing " portion of your party. This phase is used to relax everybody and get them involved in the party. It should last about 15 to 20 minutes.
Next comes the merchandise presentation by the hostess, who shows and describes each item on display. If you have a jewelry available, ask different guests to try on particular items and show the others what these articles look like in use. the length of time spent on this phase of the party will depend in large on how much merchandise you have on display, but generally, you shouldn ' t spend more than about 20 minutes showing and describing your merchandise. Then give your guests about 10 to 15 minutes to personally inspect and try on the items that have aroused their interest.
You should mingle and converse with the guests during this time period in order to answer specific questions or explain the possible uses of an item, where it might look good in the buyer ' s home, and any interesting tidbits relating to where an item came from, how it was made, or the satisfaction of an earlier buyer.
When you seem to have answered all the questions, and everyone appears to have made their selections, start writing orders. Don ' t hesitate to ask for orders. Writing orders should take about 15 minutes, and then you should let the party begin winding down.
During this time, mingle with your guests and anyone showing a spark of interest should be approached with an offer to serve as a future host or hostess. As each guest starts to leave, thank them for coming and walk with them to the door.
The total length of your party shouldn ' t be much more than two hours. Time and time again, it ' s been proven that you can do everything necessary, and make the most sales in this period of time. You lose effectiveness and make fewer sales with appreciably more or less time.
There are a couple of proven ways to recruit new hosts or hostesses from the people attending your party. First of all, watch the guests as they are looking over the merchandise, examine, admire and wish for something they don ' t quite have enough extra money to buy. When you ' ve determined that a particular guest wants a specific item but can ' t quite fit it into the budget, simply take her aside to a secluded corner of the room, and explain privately that you ' re willing to give her the item she has been looking at and wanting, if she will agree to invite her friends and relatives to a party in her home.
This approach works almost every time, and your only expense is the wholesale price of the item you give her as a free give.
The second sure - fire approach is to offer a cash incentive. You do this by offering to allow 5 % to 10 % of the total sales volume resulting from the party staged for you by this type of recruit. Ther ' s a plus factor for you on this one, because you ' ll be getting the enthusiastic participation of the host or hostess on the selling side. Once you ' ve explained to them how your program works, they ' ll generally do everything they can to make the party a huge success, and thereby increase their pay for the evening.
When you give a gift to the hostess for having the party, the presentation should be a special ceremony staged with all the " Show Biz " flair you can muster, at the end of your merchandise showing. However, when your gift is a cash award, carry your presentation over to the next party and make it a big production of it as well. Don ' t forget to invite the " guest of honor " to your next scheduled party for the big presentation.
During these presentations many of the other guests will be favorably impressed, and as a consequence will ask for details.
Actually, your recruiting efforts should begin when you start taking orders. Every person you talk with should be offered the opportunity to hold a party of his or her own. Then just before the party begins breaking up, ask you guest as a group if any of them would be interested in holding a similar party in his or her home. You ask those who voice an interest to stay for a few minutes in order to work out the details.
You should have an Appointment Book for this scheduling. Simply ask what date would be favorable for them, mark that date in the book, along with the name and address and telephone number. Then assure each that you ' ll call in the next day or two to work out the details.
Many party plan merchandisers also use a letter. They write a letter extolling the fun and excitement of the parties, explaining briefly the opportunities to receive free gifts of their choice or big commission checks. Then they invite the letter recipients to call for complete details on how they can stage a party. These letters are usually printed in volume, and then slipped inside the covers of the catalog these merchandisers give to each person attending the parties. Sometimes these letters are handed to each guest as the party breaks up.
Some party plan merchandisers also run small classified ads in the area newspapers. This advertising plays up to the opportunities available to make regular commission checks ( extra income ) simply by holding parties in their home. people interested are invited to phone for more details. response to this kind of ad is generally very good, with the conversion rate better than sixty percent!
Most people tend to feel party plan merchandising is exclusive to women, but don ' t you believe it! It ' s true that women generally establish themselves more rapidly than men with this kind of sales operation, but over the long haul there are just as many men operating successful party plan sales operations as there are women.
Men are usually not as adept in establishing social " chit - chat " relationships as women. Therefore, the man who wants in on the vast potential of party plan merchandising should consider working with a women.
A husband and wife partnership is an ideal working arrangement. An acquaintance, girlfriend or relative will often work out just as successfully. The basic requirement is simply that the " couple " must function as a team, with the individual talents of one complementing those of the other.
Probably one of the greatest secrets of success with this kind of sales operation is that in order to make the sales, and talk about $400 parties, you must have the widest selection of merchandise possible.
Many beginners, not understanding that offering the potential buyers a wide and varied selection of items to choose from is what builds your profits in a hurry, base their entire merchandising plan around a selection that ' s of special interest or particularly appealing to themselves It ' s all right to include the items that you especially like, but don ' t base your entire merchandise line on the things you like you ' re selling to others not yourself!
Most successful party plan merchandisers advise that you should display at least forty different items, and more if you have the supplier contacts or the buying expertise. The actual decisions on which products to carry and display at your parties should be based upon these four factors: 1 ) The kinds of gift items, personal decor articles and general merchandise the people in your area are buying; 2 ) The style or fads currently in vogue in your area; 3 ) Contacts with enough suppliers who can furnish you with the kind of merchandise your potential buyers want; 4 ) Your ability to shop among the various suppliers, and verify that you are getting the very best merchandise value obtainable.
Still another point to consider before buying merchandise to display and sell; Do the prices you ' re having to pay for your products wholesale allow you enough room for a reasonable profit when compared to your time and expense?
Do some market research relative to your ambitions; get answers to the questions we ' ve set forth for you, and when you ' re satisfied that you understand the workings of Party Plan Merchandising, grab the opportunity and run with it!
Sabtu, 26 Oktober 2013
HOW TO START A MONEY BROKERAGE BUSINESS
... and Earn $100, 000 a Year, Collect Large Fees Part
Others.... and Borrow All The Money You Need
Becoming a Money Broker is one of the easiest and most rewarding
endeavors available. Virtually anyone can become a Money Broker
with the smallest investment. You can start this business on a
part - time basis, and earn large " Finders Fees, " or open your own
office and work fulltime with absolutely unlimited income
possible.
Until very recently, the " secrets of money brokering " were
closely guarded and published only to a few select bankers,
investment corporations, and business consultants. No other
business offers the likely income figure for so hasty
investment! As an example, starting with less than $100, some
money brokers have made $100, 000 their first year in their
business! This is the example way for a man or woman to supplement
his or her present income, or change professions after a title
of time. It is an absolute " dream - come - true " for the
semi - retired, or retired office workman.
There is hardly another business requiring less than $100 in
start - up cost that can put you in a six - figure income accompany so
fast. None of them give you the power, prestige, or
class - - - credit in your community - - - equal to that of the
Money Broker.
To get in process, you ' ll need stationary, envelopes, and business
cards with your own letterhead. When ordering, be sure to include
your phone number. Also have copies made of your Remuneration Agreement.
We have presented a typical Fee Agreement form ( which you may
duplicate after eradicating the technique we have obsessed in
blanks )
As we nowadays, the investment in this business is small; when you
have your stationary, envelopes, cards and the Finder ' s Price
Agreement in hand, you have spent part of it. The other part will
be discussed now, because you have to " find " both borrower and
lender to really get underway.
Once you have your " working paper, " you will run some
advertisements in your local paper under the headings " money to
Loan, " or " Business Opportunities. " Typical ads might read:
MONEY AVAILABLE FOR BILL CONSOLIDATION, HOME REPAIR,
BUSINESS EXPANSION, ANY WORTHWHILE PROJECT CALL JOHN
423 - 8821
( This ad would be used to " pull " BORROWERS )
BUSINESSMAN NEEDS CAPITAL FOR EXPANSION. EXCELLENT
COLLATERAL AND REFERENCES. CALL JOHN JOHNSON AFTER 4: 00 PM
423 - 8821
( This one would be to attract LENDERS )
In response to the calls or letters from prospective clients, you
will have to be prepared ( really BE prepared by practicing ) with
the proper answers and sales pitch - - ( to the prospective
borrower ): " Yes, this is John Johnson. Thank you for calling.
First I will explain how we operate. I ' m a money broker, Mr. ( USE
HIS NAME! ) ____. I bring you, the borrower, and the lender,
together. I have different money sources available - - - banks,
insurance companies, private investment groups of doctors,
dentists, lawyers, and other professional people. My sources are
in business to make money by lending out money. Let ' s see - - I
need to determine your needs and the purpose of the loan in order
to properly prepare the necessary financial papers for your loan
request as many as ten different lending groups in order to get
the loan for you. Once I have an approval on your loan request,
I ' m paid anywhere from 2 % to 10 % of the total loan
figure... important for you to remember, though, is that I don ' t
get paid less I GET the loan for you. I do, however charge a $100
non - refundable Application Fee to cover my expenses in preparing
your request for loan papers and presenting this portfolio to the
lenders. In a nutshell, that ' s how these types of loans are
negotiated. Now then, how much will you need?
( Note that five successful registrations per will bring you $500
each week. )
This is where you begin to acquire the information you are going
to need to proceed - - the amount of money needed - - - purpose of the
loan - - - terms the borrower wants for repayment - - and a profile of
his background - - education, employment record, date of birth,
Social Security number, marital status, general health, and
number of dependents.
Next you type this information onto the proper forms, assembling
all into a portfolio and presenting it with a cover letter to at
least five different lenders for their consideration.
When the loan is granted, you collect your Brokers Fee - - a
pre - determined percentage of the total loan figure.
( TYPICAL FEE AGREEMENT FORM )
YOUR NAME AND ADDRESS
AGREEMENT FOR FINANCIAL SERVICE
The undersigned, Borrower ' s name, hereby appoints YOUR NAME, as
his Agent and authorizes him to submit to lenders data
information supplied by the borrower, for the purpose of the
lender making a loan or investment direct to the undersigned. The
undersigned aggress to pay to YOUR NAME, a fee of ___ % of the
amount of the loan or investment obtained. The undersigned hereby
pays to YOUR NAME, $____ as a non - refundable fee for the time
involved to appraise the feasibility of loan requested; this fee
is separate from any
other fess due, if the loan is obtained.
Others.... and Borrow All The Money You Need
Becoming a Money Broker is one of the easiest and most rewarding
endeavors available. Virtually anyone can become a Money Broker
with the smallest investment. You can start this business on a
part - time basis, and earn large " Finders Fees, " or open your own
office and work fulltime with absolutely unlimited income
possible.
Until very recently, the " secrets of money brokering " were
closely guarded and published only to a few select bankers,
investment corporations, and business consultants. No other
business offers the likely income figure for so hasty
investment! As an example, starting with less than $100, some
money brokers have made $100, 000 their first year in their
business! This is the example way for a man or woman to supplement
his or her present income, or change professions after a title
of time. It is an absolute " dream - come - true " for the
semi - retired, or retired office workman.
There is hardly another business requiring less than $100 in
start - up cost that can put you in a six - figure income accompany so
fast. None of them give you the power, prestige, or
class - - - credit in your community - - - equal to that of the
Money Broker.
To get in process, you ' ll need stationary, envelopes, and business
cards with your own letterhead. When ordering, be sure to include
your phone number. Also have copies made of your Remuneration Agreement.
We have presented a typical Fee Agreement form ( which you may
duplicate after eradicating the technique we have obsessed in
blanks )
As we nowadays, the investment in this business is small; when you
have your stationary, envelopes, cards and the Finder ' s Price
Agreement in hand, you have spent part of it. The other part will
be discussed now, because you have to " find " both borrower and
lender to really get underway.
Once you have your " working paper, " you will run some
advertisements in your local paper under the headings " money to
Loan, " or " Business Opportunities. " Typical ads might read:
MONEY AVAILABLE FOR BILL CONSOLIDATION, HOME REPAIR,
BUSINESS EXPANSION, ANY WORTHWHILE PROJECT CALL JOHN
423 - 8821
( This ad would be used to " pull " BORROWERS )
BUSINESSMAN NEEDS CAPITAL FOR EXPANSION. EXCELLENT
COLLATERAL AND REFERENCES. CALL JOHN JOHNSON AFTER 4: 00 PM
423 - 8821
( This one would be to attract LENDERS )
In response to the calls or letters from prospective clients, you
will have to be prepared ( really BE prepared by practicing ) with
the proper answers and sales pitch - - ( to the prospective
borrower ): " Yes, this is John Johnson. Thank you for calling.
First I will explain how we operate. I ' m a money broker, Mr. ( USE
HIS NAME! ) ____. I bring you, the borrower, and the lender,
together. I have different money sources available - - - banks,
insurance companies, private investment groups of doctors,
dentists, lawyers, and other professional people. My sources are
in business to make money by lending out money. Let ' s see - - I
need to determine your needs and the purpose of the loan in order
to properly prepare the necessary financial papers for your loan
request as many as ten different lending groups in order to get
the loan for you. Once I have an approval on your loan request,
I ' m paid anywhere from 2 % to 10 % of the total loan
figure... important for you to remember, though, is that I don ' t
get paid less I GET the loan for you. I do, however charge a $100
non - refundable Application Fee to cover my expenses in preparing
your request for loan papers and presenting this portfolio to the
lenders. In a nutshell, that ' s how these types of loans are
negotiated. Now then, how much will you need?
( Note that five successful registrations per will bring you $500
each week. )
This is where you begin to acquire the information you are going
to need to proceed - - the amount of money needed - - - purpose of the
loan - - - terms the borrower wants for repayment - - and a profile of
his background - - education, employment record, date of birth,
Social Security number, marital status, general health, and
number of dependents.
Next you type this information onto the proper forms, assembling
all into a portfolio and presenting it with a cover letter to at
least five different lenders for their consideration.
When the loan is granted, you collect your Brokers Fee - - a
pre - determined percentage of the total loan figure.
( TYPICAL FEE AGREEMENT FORM )
YOUR NAME AND ADDRESS
AGREEMENT FOR FINANCIAL SERVICE
The undersigned, Borrower ' s name, hereby appoints YOUR NAME, as
his Agent and authorizes him to submit to lenders data
information supplied by the borrower, for the purpose of the
lender making a loan or investment direct to the undersigned. The
undersigned aggress to pay to YOUR NAME, a fee of ___ % of the
amount of the loan or investment obtained. The undersigned hereby
pays to YOUR NAME, $____ as a non - refundable fee for the time
involved to appraise the feasibility of loan requested; this fee
is separate from any
other fess due, if the loan is obtained.
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