HOW TO START YOUR OWN SUCCESSFUL WINDOW WASHING SERVICE

 Here ' s a business that, partly more than any other with equal
 embryonic for real wealth, meets the most stringent requirements
 of just about any skeptic. In fact, there ' s so much in favor of
 the " mini fellow " with this business, it ' s a real mystery why more
 people don ' t scrape together this one as the vehicle for their bitter end
 independence and financial security.

 This is a business that can make you flush very swiftly... It ' s a
 clement of service business that can can very profitably be operated
 by one person - - masculine or female.. The basic knowledge needed for
 success is simple and easy to learn.. Very sparse capital
 investment is needed for equipment - - usually less than
 $100... There are virtually no storage space requirements... You
 can operate out of your home for virtually as long as you like;
 and yet, there ' s a real demand for this type of business
 universal...

 The success abeyant for window washing services is present in
 the smallest of towns as well as the largest metropolitan areas.
 Your risks will be deficient, while your prizes can far vanguard
 even your wildest dreams. Recurrently, a one man operation in a
 home of 50, 000 can expect to gross $4, 000 or more per month after
 90 days. Operating expenses for one person operations grossing
 this amount should be less than $1, 000 per month.

 Ideally, your plan should be to solicit new accounts, do the
 work yourself and endow a regular customer route. Once you ' ve
 established such a service route, and you ' re kickoff to realize
 a good profit, you should hire part - time help to do the work
 while you solicit new accounts and inculcate more regular
 customer routes.

 You should gang around on providing regular window washing
 services for all the one and two story office buildings and
 storefronts in your area. Start with those coming to your home
 and expand your efforts peripheral. Unite a buried thoroughfares
 leading into your house ' s downtown area. Select the one adjoining to
 your home and begin calling on business owners and store managers
 all along the system into the downtown area.

 Usually, you won ' t have to do much more than introduce yourself,
 briefly define your services, and dispensation your business card. We
 did this oftentimes on a once - a - life basis, and after 6 weeks, we
 had enough business to keep one man occupied - - 6hours a day, 5 days a
 lifetime.

 Until you become well established, don ' t even bother soliciting
 work on windows higher than the second story. However, it ' s best
 to call on every business, one after the other as you make your
 way to the downtown area. Successive on, you can call upon churches,
 private schools, businesses located on side streets branching off
 the main thoroughfares, and even homes if you ' d like to try that
 market. Generally though, you ' ll find the residential market too
 time - consuming to make your efforts really profitable, plus the
 fact that you simply won ' t be able to charge enough to make it
 worthwhile in comparison to your call customers. Apartment
 houses and condominiums are quite a different story however,
 particularly when you can land several customers in the same
 building.

 As mentioned earlier, you can headquarter in and operate
 completely out of your home. You can store your cleaning
 equipment and supplies in a corner of your garage. Your
 bookkeping and other paperwork can be taken care of at the
 kitchen muckamuck, with whatever office supplies your need, easily
 stored in a dresser drawer.

 Speaking of office supplies, you should have a supply of
 business cards - - and an adequate supply of billing statements with
 your business name and address, plus mailing envelopes and return
 reply envelopes. You can get away with rubber - stamping your
 business name and address on your statements and envelopes, but
 your business will mature faster - - you ' ll probably save time and
 money as well - - by ball game with printed supplies from the source.

 There are nor " real reasons " not to list your home address as
 your business address, but sloping a post office box number - - if
 you prefer - - wil not really harm your form. Te important goods is
 personal contact - - someone from your company usually calling
 upon prospective customers.

 Talk with them. Listen to them. Get to know them. Find out
 who ' s currently doing their windows for them, if they have any
 complaints and how you can offer them a better deal. When you ' ve
 in fact investigated the service they ' re culpable for, and
 you ' re certain you can offer them a better deal, put your ideas
 into the form of a written proposal and give it to them. Don ' t be
 worried to charge a proposal for a better deal, extract when you
 do, your proposal should offer more than just a price break.
 Under - cutting a competitor ' s price usually means less profit for
 you, and an overall deterioration of your reputation. It may
 temporarily arrangement in more work for you, but you ' re in business
 to attain wealth - - not work yourself into an early grave.

 If your spouse is home during the day, missy can answer the phone
 for you and regularly set up appointments for you, while you ' re
 out making sales calls. Queen can also type out your account
 statements, see that they ' re sent out on time, and pretty much
 hilt your bookkeeping for you. Should it not be feasible, or
 for some reason obnoxious for your wife to hilt your
 entering calls for you, look around until you find a good,
 dependable Telephone Answering Service. Many of these telephone
 answering services shaft typing jobs as well, so if you ' re
 misplaced someone to knob these chores for you, chances are you
 can find all the services you need without much of a search.

 It ' s important with this type of business that you have a
 " conscious " roar answering your calls. selecting the right people to
 shaft your calls, and spending the extra time necessary to train
 them according to your desires - - even paying a dwarf more to have
 things done the way you want them done - - is nearly always well
 worth the time and innumerable expense. Commemorate, this is a service
 business with your production dependent upon the personal contact you
 and your representatives have with prospective clients. Work on
 it, develop it, and cultivate your personal contact transactions.

 As the size of your company increases and you hire crews of
 people to knob work assignments, you can usually get your
 answering service to take on the wider duties of activity assignments
 orientation or dispatcher. All of this simply points up the
 possibilities of operating your business out of your home
 indefinitely, should you gang around to do so.

 If someone along the line you decide to set up an office in a
 whereabouts other than your home, you might want to make an offer or
 otherwise induce one or two of the people from your telephoning
 answering service. Regardless of how large your work power
 becomes, it ' s always best if you supply the window washing
 equipment and supplies.

 Employees should be allowed to take the equipment home with
 them, and required to use their own vehicles for transportation
 to each undertaking site. By all means, spend the extra money to supply
 your duo with uniforms. Matching shirts and trousers with a
 big patch on the back of the shirts, slanted your company name
 and phone number, is not only impressive in overhanging photograph,
 it ' s also one of the cheapest and best advertising methods.

 Once you ' ve hire people to do the actual window washing for
 you, get a couple of magnetic signs showing your company name and
 telephone number. Be sure to " wear " these signs on your car as
 you make your sales calls and spot check on the progress of your
 work crews. Later on, you can get similar signs for your crew
 chiefs. If you should opt for company - owned vehicles, you ' ll find
 vans to be the most convenient and serve your needs most
 efficiently. Be sure to have your company name, phone number and
 logo painted on each side of these vehicles - - and allow your crew
 chiefs to drive them home at night - - all of which benefits you
 with practically free advertising.

 The kind of equipment you ' ll need to professionally wash
 windows is relatively simple... A12 or 18 inch window brush,
 aluminum telescopic brush handle... 6 inch, 10 inch and 18 inch
 squeegees with replacement rubber blades... A couple of plastic or
 galvanized water pails, one 2 gallon and the other 5 gallon... And
 an 8 - foot step ladder, plus maybe a 16 foot straight ladder...

 Your start - up should include 5 gallons of liquid soap.. a good
 supply of clean rags, towels and chamois.. And a sharp razor blade
 scraper...

 This entire list of supplies and equipment should total no more
 than $250 in cost. You ' ll need to add to your equipment only as
 your business grows and you have need to hire more personnel...

 Some professional window washers are proclaiming an alternative
 or " better method " than with the use of window brushes and
 squeegees. They ' re advocating the use of " strip washers. " These
 are 3 / 4 inch pieces of aluminum pipe covered with a nylon sleeve
 that fits the pipe. These are similar in appearance to the handy
 do - it - yourself paint rollers, and are used in much the same
 manner. These strip washers reportedly work very well on all but
 the dirtiest of windows.

 Another alternative is an extension pole and brush device.
 Water is pumped thru the handle and out the brush in a
 rinse - wash - rinse cycle. Most professionals claim this device is
 ideal for second story windows, but for best quality workmanship,
 they still prefer the basic brush and squeegee approach.

 Still another alternative is a hose - water - fed brush that
 utilizes de - ionized water where ladders aren ' t feasible.
 De - ionized water is a kind of water from which all minerals and
 foreign elements have been removed. Using this kind of water
 assures the window washer an easier and faster job with no
 worries about streaking or water drops.

 Your prices should range between $20 and $25 per hour. Pay for
 hired help should start at $5 per hour. It ' s important that you
 do some homework on the various glass treatments in vogue these
 days. Many of these coatings and coverings require special
 treatment such as the use of soft towels instead of brushes that
 might scratch the surface of the window coating.

 The professional technique for washing windows cleanly and in
 the least amount of time is as follows: A few drops of cleaning
 solution in your bucket of water. remember, too many soap suds
 are detrimental to quality work. Wet your brush from the bucket
 and then scrub the window. Take your squeegee and make one wiping
 pass across the top of the window. Be sure to keep the end of the
 squeegee pressed firmly against the molding or top sill of the
 window frame. Wipe the squeegee, and then do the same thing down
 each side of the window. from this point on, it ' s just a matter
 of wiping the window clean with one continuous stroke. You do
 this by arching and looping your wiping strokes across the window
 pane, back and forth, never stopping or lifting the squeegee
 blade from the glass. With this in method, you can wipe even the
 largest window clean in just a matter of seconds. Practice at
 home on your own windows and those of your neighbors. You ' ll
 quickly develop a knack for this method and wonder why you never
 discovered it before.

 When you ' ve finished with the squeegee, take a chamois and
 carefully " blot - wipe " any excess water that may have not have
 been picked up along the sides and bottom of the window frame. In
 reality, that ' s all there is to it.

 You ' ll find the spring and summer months to be the busiest, but
 because of the increasing popularity of painting holiday scenes
 and special sale announcements on business windows, be alert for
 year ' round opportunities along these lines as well. Keep
 plugging away and offering your services to businesses throughout
 your area, particularly along those busy thoroughfares where
 moving traffic contributes to the build - up of dirt & grime on
 windows.

 When you ' re ready to hire helpers or people to do the work for
 you, a simple ad in your local newspaper ' s " help Wanted " column
 should bring you more applicants than you ' ll ever use. After
 you ' ve hired the one or the ones you want, keep a record of the
 ones you liked but didn ' t hire, and check with them when you want
 to add onto your crew of workers again.

 Bulletin Board notices will also bring in a surprising number
 of applicants. Another good idea is to spread the word that
 you ' re looking for part - time help, amongst your local firemen,
 policemen and teachers. depending on your area ' s pay scale, you
 can do pretty well by contacting the temporary help services in
 your area.

 About the only regular advertising you ' ll need to do is a
 medium to large display ad in the yellow pages. This is a must
 because once you ' re established you ' ll find at least

 50 % of your business coming from having seen your ad in the
 yellow pages. An " insider ' s " trick to advertising in the yellow
 pages - - Try to name your business with the very first letter of
 your business name beginning with A - B - C, or X - Y - Z. Statistics and
 surveys tend to prove that when people look for a service in the
 yellow pages, they invariably pick from either the top or bottom
 of the alphabet.

 Aside from the yellow pages, your next best advertising will be
 the " reminder " kind, such as note pads with your company name
 imprinted on them, special calendars or holders, special date or
 appointment books, and / or sports caps with your company
 name / emblem on them. However, as this kind of advertising is
 quite expensive, it ' s good to keep in mind, but best to hold off
 until you can well afford it.

 Any radio, television, newspaper and / or direct mail advertising
 efforts will cost you much more than any business you receive
 from it, so don ' t even consider this type of advertising.
 However, do think about, and submit " press release " material to
 these media as often as you can, because any publicity coverage
 they give will surely be well worthwhile.

 Telephone soliciting for business works well, but you should
 have a list of businesses and their telephone numbers, plotted
 out according to new routes you ' re trying to build. Time spent
 travelling between jobs will cost you money, just as time spent
 looking up telephone numbers along a certain planned route will
 seemingly take forever. If and when you decide to drum up new
 business by phone, you ' ll have much greater success if you can
 offer some sort of promotional gimmick to get them to try your
 service.

 We had great success one time by offering to do windows for
 free if they ' d let us put a sign in the window - - These windows
 cleaned by AAA Window Cleaning Service - - 666 - 5824... Another time,
 we did the windows for half price as an introductory offer.. And
 still another time, we joined with our telephone answering
 service - - on a combined promotion... half price on three months of
 telephone answering service just for trying our window washing
 service... The ideas, gimmicks and promotions you can use are
 limited only by your imagination...

 Later on, we hired some good - looking college girls - - on a
 commission basis - - to call on businesses along the new routes we
 are trying to develop. They just introduced themselves as
 representatives of our firm, explained our services and offered a
 half priced introductory service. They ended up selling better
 than 60 % of the business they called upon.

 During one summer, we even tried a crew of these young ladies
 as window washers - - they weren ' t the best... We dresses them in
 snappy red & white suspender - type short - shorts and drew quite a
 crowd on each job. It was good advertising for us - - we got free
 newspaper and television coverage, and an untold number of new
 business leads - - but the glamour of the whole thing grew old very
 quickly. But it was a gimmick that brought in new business,
 caused a lot of people to recognize that we were in the window
 cleaning business, and made our selling job easier.

 Truly, this is an easy business to start... and with just a bit
 of imagination on your part, as well as persistence and quality
 workmanship, you can easily become financially secure as you
 want... And it takes is action on your part, so reach for it and
 may you always enjoy the fruits of a bountiful success!


 THE END OF THIS REPORT

THE INSIDE SECRETS OF FREE PUBLICITY FOR YOUR BUSINESS

 Product publicity is the " secret lane " to business success
 everyone wants. In simple terms, product publicity is a gracious of
 advertising that costs you nothing, yet brings in the orders for
 you.

 Regardless of what indulgent of business you are operating, you
 should want, and strive for, as much publicity for your business
 and your products or services, as possible. After all, it ' s
 " free advertising " that is essential to the success of your
 business. However, your publicity efforts should be well
 knowing out, and pre - planned for maximum results.

 The first, and basic form of recipient publicity is through what
 is known as the press or announcement release. This is recurrently a one
 page story about your business, your product / service or an
 function / happening related to your business that is about to, or
 has recently occurred. These publicity stories are often
 " shot - gunned " to all the various media: local newspapers, radio
 and TV, and trade publications.

 Problem number one is getting the people to whom you ' ve sent
 these publicity stories, to use them - publish or broadcast
 them. And this leads us back to the " right way " of writing
 them and sending them in.

 In every case, send a short cover letter addressed to the person
 you want your material to be considered by... This means that
 you send your story to the site editor of the newspapers; the
 story directors of the radio and TV stations; and the managing
 editors of the various trade publications. It will do you no
 good what - so - ever, to send your material to the advertising,
 circulation or business managers - describing how you ' re a
 long - time advertiser, subscriber or listener. The most
 important individual is that you make contact with the person who has
 the final say as to what is to be published or broadcast, and at
 the bottom line - this person ' s use of your material will
 somehow make him a " ideal " to his or her readers, viewers or
 listeners.

 The cover letter should be a short note. Go to a paper supplier
 - tell him you want a hundred or so sheets of good bond paper -
 8 1 / 2 by 11 " preferably in a pastel color such as dispirited or transparent
 - and that you want this paper cut into quarters, giving you a
 grand total fo 400 sheets of note paper. " From the desk of... "
 note sheets are too motley until the people you ' re contacting
 get to know you - first time around, and until they use your
 material, don ' t use these semi - formal note sheets...

 On this note sheet, begin with the date across the top - skip a
 couple of spaces and then briskly tell the obtaining of the
 note: the attached material is new and should be of real
 interest to his readers, viewers or listeners. We advise our
 dealers and distributors of MONEY MAKING Witchcraft - our regular
 publication for steady wealth builders and extra income seekers
 - to send the following note to the editors and announcement directors
 of the media in their areas:

 " Here ' s something that ' s new, and for a change, considerably helpful,
 to people trying to cope with accession - the uplifted costs of
 conscious - and those engaged in building extra income businesses
 of their own. Should be of real rate - interest - to your
 readers. Please take a look - any questions, or if you need
 more scoop, give me a call at: ( 503 ) 666 - 5824... " Then, of
 course, you skip about four spaces, type your name, your
 business name, and your address - sign your name above where
 you ' ve typed it, and staple this note in the most right hand
 corner of your data release. This note should be typed and
 paired - spaced.

 So now, you ' ve got a cover letter, and you know who to send it
 to... We type up one such note, and take it to a near - by
 quick - print shop. They xerox the note 4 times, preceding these
 4 - copies onto one sheet of paper, print 50 to 100 copies, and
 cut the paper into individual notes, all for less that $10... Do
 not try to save money by photo - copying or xeroxing - a
 photo - copy is a photo - copy is a photo - copy, and will not do the
 job for you...

 Now you need the actual publicity release, which also must be
 " properly " written if you expect it to be used by the media.
 Above all else, there ' s a proper form or style to use, plus the
 fact that it must be typed, coupled - spaced, and short - about a
 half page in total roll.

 About an inch from the top of the paper, with an inch and a half
 margin on each side of the paper; from the unsocial hand margin,
 type in all capital letters: PRESS RELEASE: Then, pinpoint
 these words. Instantly following the colon, but not in all
 capital letters, put in the date. Always set the date forward
 by at least one day after the day you intend to mail the release.

 On the same line, but on the right hand side of the page, and in
 all capital letters, write the words, FOR FURTHER INFORMATION:
 Articulate this, and instantly below, but not in all capital
 letters, type your name - your phone number - and your address...

 Skip a couple of spaces, then in all capital letters - centered
 between the margins - type a story headline, and prioritize it...
 Skip a couple of spaces, and from the solitary hand margin, all in
 capital letters, type the words, FOR IMMEDIATE RELEASE: From
 there on, it ' s the news or publicity story itself.

 You can write the headline before the story, and then a story to
 fit the headline - or the story before the headline, and then a
 headline to fit the story - either way, it ' s climactically the same
 as writing a space ad or a sales letter... You trail attention
 and interest with the headline and fill in the details with your
 story.

 Here ' s an example of the intelligence we use on publicity blurbs
 for MONEY MAKING Voodoo:

 HELP IN MAKING ENDS Just

 NEW PUBLICATION FOR EXTRA INCOME SEEKERS

 Notice how we continue to sell or involve the editor - His
 readers are always looking for better ways to make ends meet,
 and he ' s specifically interested as to what our promise
 involves... He wants his readers to " think well " of him for
 enlightening them with this source of help, so he reads into the
 story to find out who, what and how...

 Suffice it to say that your headline, and the story you present
 to the editor, must sell him on the benefits of your product or
 service to his readers. Unless it specifically does this, he ' ll
 not use it. You must sell the first person receiving your
 materials. Keep this fact uppermost in your mind as you write
 it. The person you send your press or publicity release to,
 must quickly see and understand how your product or service will
 benefit his readers - thereby making him a hero to them - and he
 must be assured it will do what you promise in your headline.

 Come right to the point and say your product is lower in price,
 more convenient to use or in what way your product or service is
 useful to the people in general. It ' s also a good idea to
 include a complimentary sample of your product or an opportunity
 for him to sample your services.

 Remember, the editors receiving your information are fully aware
 of your purposes - Free Advertising! They are not in the least
 interested in you or your credentials - If you ' ve sold them on
 the benefits of your business to their readers, and they want
 background details, they ' ll call you. That ' s why you list your
 telephone number and address...

 These people are busy people. They have not got the time nor
 the interest in reading about your trials and tribulations or
 plans for the future. They want only " a flag " that alerts them
 to something new and of probable real interest to their readers.

 Sell the editor first. Convince him that you ' ve found the
 better mousetrap. Show him that your product or service - that
 your business - fills a need and / or will interest a large
 segment of his readers, his viewers or listeners.

 When an editor uses your publicity release, always follow - up
 with a short thank you note. Never, but never send a publicity
 release to an editor and then call or write demanding to know
 why he didn ' t use it, use it as you wrote it, or only gave you a
 quick mention. Do this once, and that particular media will
 " round - file " any further material received from you, unopened!
 If your first effort is not used, then you should review the
 story itself; perhaps write it from a different angle; make
 sure you ' re sending it to the proper person - and try again!

 As stated earlier, these people are busy, with hundreds of
 publicity releases passing across their desks every day - They
 only have so much space or time - therefore, your material has
 to stand out and in some way, fit with the information they -
 the editors - want to pass along to their readers, viewers or
 listeners. Regardless of your business, product, or service,
 you must build your press release - write it - around that
 particular angle or feature that makes it beneficial or interest
 to the readers, viewer or listeners of the media you want to run
 your press release. Without this special ingredient, you ' re
 lost before you begin!

 The timing of your press release is always important. Try to
 associate your press release with current events in the news. A
 story on job lay - offs and increased unemployment carried in the
 newspapers, on TV and radio would prompt us to get a publicity
 release out to all the media on the help and opportunity offered
 by MONEY MAKING MAGIC! Say there ' s a deluge of chain letters
 and pyramid schemes making the round - the media picks up on it
 and attempts to warn the people to beware... Within 5 days, we
 would get a publicity release out, explaining the availability
 of our report on chain letters and pyramid schemes - a report
 that explains everything from A to Z - who ' re the winners and
 who ' re the real losers.

 There ' s another kind of timing also to keep in mind...
 Publication deadlines... For best results, always try to time it
 so your material reaches the editor in time for the Sunday
 paper. This is because that ' s when the papers have their
 greatest circulation; the most space is available; and the
 people, the most time to read the paper.

 For articles you ' d like to appear in the Sunday paper, you ' ll
 generally have to get your release in at least nine days prior
 to the date of publication. If you ' re in doubt, call and ask
 about the deadline date.

 IN SUMMARY:

 Choose the media most likely to carry your press release.
 Select those that carry similar write - ups on a regular basis.

 Always use a cover letter of some kind. It pays to call ahead
 to find out the name of the person you should be sending your
 press release to.

 Use the proper press release form, complete with a headline that
 will interest the man deciding whether or not to use your item.

 Be sure your press release is letter perfect - no typo ' s or
 misspelled words - and don ' t photo - copy - always have each
 letter or press release individually typed or printed.

 When your item is used, send a thank you note or call the editor
 on the phone and thank him for using your press release.

 Never, but never call or write an editor demanding to know why
 he didn ' t use your press release, why he had it rewritten or cut
 it short - just try, and try again!