There seems to be any number of appealing Multi - Level Marketing
programs available these days. Our researchers haven ' t analyzed
them all, but based upon the appeal of those for the
participants - - most of them look as though they could put money in
your pockets. However, don ' t ever delude yourself into thinking
that multi - level marketing won ' t cost you anything nor require
much of your time, or work on your part. Indeed, successful
selling, and most assuredly, multi - level marketing, will require
an investment - - decication - - and a lot of hard work!
However, before you " sign - up " for any MLM deal or begin one of
your own, it ' s work to pay you to do a infant bit of market
research relative to the sales imaginable of the total deal. for
instances, if you can sell to a " waiting market " you ' ll make
money. But if the people you attempt to recruit as duplicates of
yourself endure that they ' re racket to have a hard time selling it
to someone else, then you haven ' t got much of a winning MLM
program; regardless of how much money you claim they can make, if
only they ' ll get out there and sell!
This specifically applies to MLM programs that offer " limited
appeal " products such as gourmet recipes, health foods, household
" knick - knacks ", books on sewing or magazine subscriptions.
Beware also of deals that require you to purchase an inventory or
maintain a certain sales level. Look for the " bad parts " of an
offer, and then hash over these against the ease with which you ' ll be
able to make a sale. At the bottom line, if you have a hard time
selling it, then the people you recruit to sell it for you will
find it even harder to sell, and that ' ll be the nib of your " big
money " muti - level program.
There are various reports, manuals, books and other
publications that " supposedly " tell you how to attain long green in
mail order, party plan selling, and even conduct - corner sales. the
occurrence is, all of these " how - to " publications try to instruct you
how to put a mailing piece well-adjusted, how often to send for you
offers out, and even the force of " regulation & quality "
within your offer, but very few if any come right out and help
you get your offer to your most likely customers. As you know,
unless an interested buyer sees your offer, you ' re not liveliness to
make any money.
What I ' m saying is that most people strike around, waste time,
spend hundreds of dollars, and never make any money simply
because they don ' t know how to get their offers to the
people - - without it costing them an arm and a leg...
Here ' s how it ' s done: Regardless of what your offer entails, put
well-balanced the most lively and mass - appeal " one - page " advertising
circular you can come up with. As I ' ve so often stated in the
foregone, the best - selling and most - productive circular is one that
" tells the reader you have a solution to his many money
problems. " In other words, with your circular, promise him a way
to make himself well-to-do, and he ' ll not only be interested, he ' ll jump
on your program.
Next, make it as easy as possible for the people who see your
offer to respond. That is, addition to an order coupon at the
bottom of the advertising circulars describing your offer, give
him the chance to get involved in your program for least possible
cost.
If you ' ve put in sync a " winning offer " most people seeing it
will want to know more about it, but if you charge them $5 for
registration or enrollment fees, you ' ll lose about half of those
" enthusiasm in, " because they ' re overwrought of being oppressive off. But if
you charge them $2 or less, halfway all of the people seeing your
offer will " take a chance, " just to find out what cordial of deal it
is you ' re offering.
In summary, you must have a one - page advertising circular that
really appeals to most of the people CHANCE TO SOLVE ALL YOUR
MONEY PROBLEMS! It must include a coupon the reader clips off and
sends in to you for enrollment or registration in your program.
It has to be priced at $2 or less to " get everbody " to at least
check it out. And, it must be complete on one page to grip your
printing costs in line.
Assuming you ' re with us, and organized consequently far, take this
advertising circular you ' ve made up in original form, to a quick
printer in your area. Ask him to print up $10, 000 of these
one - page advertising circulars for you. This will cost you
approximately $200.
If you don ' t have the money, you can either work an arrangement
with the printer to pay him in 30 days, or include him in as a
" silent partner " in your program. Ask him to read over your
offer, explain how you intend to get it to the people, and about
how much money you expect to gross from it. Then, simply offer to
split the proceeds if he ' ll take your printing costs for you.
While the circulars are being printed, and the ink is drying,
line up your initial array efforts. The first substance is to
contact the Young person Scout and Brownie organizations in your area.
Arrange with the leaders of these groups to pay them $10 per
thousands if they ' ll station people at the exits to all the
shopping centers in your area and pass out one of your circulars
to everyone as they concession the shopping center. Simply tell them
that you ' ve got 10, 000 of these circulars to hand out, and that
you ' ll pay them the $100 for handing them out, on the first of
the month.
The best compassionate of places to handout your circulars are those that
quality discount stores, recycled garments stores, and inventory
lowering sales. Next on your list of places to hand out
circulars should be Flea Markets, Swap and Shop events, and even
garage sales. Anywhere there ' s a lot of people congregating or
coming & haste, is a good place to hand out your advertising
circulars - - all in your own home locality and without postage costs.
Now comes the good part... While your " hired helpers " are handing
circulars out for you at strategic locations throughout the area,
you should be calling in person on every shopkeeper and store
owner or manager in the area.
Show them each copy of your circular. Explain your program to
them, and offer to cut them in on the profits if they ' ll help you
hand them out by dropping one in with the purchases of each of
their customers. The stores won ' t want to become involved in
extra bookkeeping nor the handling of money for you, so you ' ll
have to devise a method of knowing where your orders come from - - a
code for each of the stores handing out circulars for you.
This is very simple. Just assign a different " department number "
to each store, and when you have the circulars printed for each
store, insert the department code in the address the reader is
supposed to send his order to...
Generally speaking, you should offer to supply the circulars
without cost to the distributors, including the " special coding "
for each store. Thus the need for a good working relationship
with the printer in your area. The amount of commissions per
order received that you allow to each store should range between
15 to 30 percent, but of course, always try to finalize each deal
for the least amount.
Be sure to keep records of al your in coming orders. It would be
wise to have a separate record book for each distributor. Thus,
you can review the number of orders received from each
distributor ' s customers with him when you pay him his commission
at the end of the month. At the same time, you should jot the
name, address and phone number of each person sending in an
order, onto a 3x5 index card. Arrange thee cards in alphabetical
ad zip code order, ad store them in an old shoebox. When you have
10, 15, or 25 thousand of them, you ' ll be able to sell them at $1
per name to any number of mailing list brokers.
Another thing you ' ll want to do, each envelope you receive - - clip
the stamp off and save these in still another shoebox - - stamp
collectors will pay you $10 to $25 for each shoebox full of
stamps you can collect. After you ' ve clipped the stamps off,
place these envelopes with your customer ' s return address in
still another storage box. When you have several boxes full of
these envelopes from people who have spent money with you, there
are any number of " list buyers " who ' ll pay you for them.
Once you ' ve got your town saturated with circular distributors - -
be sure to leave a stack in all the barber shops and beauty
salons, as well as at the counter in cafe restaurants, bowling
centers, theaters, and the " lodges " of all the fraternal as well
as labor unions in the area - - your next move is simply to
duplicate these efforts in a neighboring town or city.
Basically, we ' re talking about multi - level marketing and total
advertising - recruiting efforts on your part. Your main thrust
should be to " pull in " as many people as possible - - show them the
program, and if they want it, let them get in on it - - if not,
forget about them and move on to the next prospect... This is
called " prospecting, " and it ' s going to cost you money and time,
regardless of what you ' re trying to sell.
So you put together an " invitation type announcement " which is
your initial 42 advertising circular and you get it to as many
people as possible. They pay you a " cover charge " of $2 to find
out what your program is all about. And before you get all upset
and throw this report in the waste basket, think about this:
Let ' s suppose there are 42, 000 people in your town - - 30, 000
adults, and 18, 000 separate families. If each of these 18, 00
families were to send you $2, how much money would you have?
436, 000 right? Now then, tell me whether or not you ' d like to
have an extra $36, 000.
The people send you $2 for a " look see " at your program for
solving their money problems. You send them back your multi - level
program brochure which describes how they can duplicate what
you ' re doing and make a bundle of money for themselves, and the
cost of the supplies for them to get started. At the same time,
you send out another one - page advertising circular that offers
business success reports. Just another for instance, let ' s say
that 30 % of the people receiving your MLM Brochure enroll and
send for a start - up kit or supplies. You ' ve expanded your MLM
distributorship and made money, right? And now, let ' s suppose
that of all the people who ' ve sent $2 to find out what your
program is all about, a total of 40 % spend $5 with you for one of
your business success reports - - $36, 000 gross income for initial
expenses of $600 - - then, let ' s say your MLM brochures cost you
$100 per thousand for total expenses thus far of $2, 400 - - plus
another $600 for your business success reports circulars - - with
another $11, 250 as your commission from these reports, for a
total gross income thus far of $47, 250 - - then, 3rd class postage
and envelope costs of $2, 550... Subtract your expenses from your
gross income of $47, 250 and you should end up taking $41, 700 to
your bank, catching up on all your bills, or spending on a long
overdue vacation to Acapulco or Hawaii...
That ' s it! That ' s how easy and simple it is and it actually
works! Once you ' ve covered your entire state in this manner,
simply start renting mailing lists of people listed as
Opportunity Seekers, and shotgun your basic page, $2 offer to all
of them. By following these instructions and working according to
this plan, you should easily take in more than a million dollars
within the next twelve months.
We ' ve been using the attached " $2 circular{ for some time now,
and it ' s proven to be a fantastic winner for us from the
start... We had 10, 000 printed at a cost to us of $200 - - paid a
couple of cub scout troups $100 to hand them out for us; and from
the initial 10, 000 circulars we handed out, we received 2, 341 $2
inquires=$4, 682... And, another 353 orders for the MLM Manual
offered on the same circular=$7, 060 - Total income form our
initial $300 investment was $11, 742...
Since that time, we ' ve expanded our market, and we ' re now putting
out 10, 000 of these circulars each and every week.
You can do it too! All it takes is that first circular and then,
distribution. If you ' d like to make some of this " big money "
we ' ve been talking about - - feel free to duplicate our circular
with your name / address on it, and get it out to the people in
your area.
Minggu, 03 November 2013
CAMERA PROFITS USING YOUR CAMERA FOR EXTRA MONEY
One of the easiest ways to making extra money is with a camera.
More people own cameras than radios, and photography is the
fastest growing hobby in the world. Yet using a camera as an
extra income tool is chiefly overlooked!
With a elfin imagination, a flair for showmanship, and just a
hint of showmanship, the average man or woman, or even teenager,
can easily make an extra $300 a pace with his camera.
You don ' t have to have one of the popular, more expensive cameras
either, or a lot of high priced attachments and equipment. in
many instances, a Polaroid or other " off - the - shelf " camera will
suit the purposes altogether. The only definite piece of extra
equipment you may want to invest in would be a tripod for
mounting the camera in certain situations.
One of the easiest ideas is to weekend a issue ' s apparel store
in one of the hustling shopping centers, or the offspring ' s department
in one of the large department stores. Sell the supervisor or store
lessor on the idea of your setting up in a corner of the store or
department, and enchanting pictures of the shoppers ' offspring. He can
uphold the fact that you ' ll be in the store enchanting pictures for
a reserved prices during certain hours - - - possibly on Friday
evenings and all day Saturdays - - - in his advertising, inasmuch as delineation
more patrons into his store because of you.
You ' ll need a sheet or plain piece of material, or some sort of
quick set for a background. But this can be easily make or
build yourself. You should also have an eye - proceeds placard that
calls attention to what you ' re doing and the prices you ' re
charging. Unless you ' re a asking player, spend the money to
have this sign made for you by a professional. The next and last
situation you ' ll need will be a two - part obtaining or coupon.
This can be a simple piece of paper about 2 inches wide by 5
inches long. On the godforsaken side draw wares for your customers to
fill in their name, telephone number and address. You might also
want to include space for additional information such as the
child ' s name and age and number of offspring in the family, for
inevitable efforts, but keep it brief and simple.
On the right side of this coupon, have your business name,
address and telephone number, plus a quick outline of the
different kinds of photography work you knob, and feasibly a
business slogan such as " Fulfilment Guaranteed or You Don ' t
Pay. "
To add a bantam bit of class to this coupon, take the basic
outline of this idea over to a instant print shop. Tell them what
you want; show them your outline; and have them typeset
point. Then put a fancy border around the whole coupon and
have it printed on colored paper. The best color is a " dollar
bill " shade of unseasoned. If you want to give it even more class, you
could have it printed on verdurous, lightweight card stock. You ' ll
want to divide the " information " side of this coupon from the
" business card " side with a dotted line and perforations.
If you layout this coupon properly, you should be able to get six
of them on an 8 1 / 2 by 11 sheet of paper or card stock. This
means the printer can print and cut 6, 000 of them for about the
same cost as printing circulars or flyers.
On your printing, shop around for the best deal, but in the extent,
it shouldn ' t cost more than $60 for all 6, 000 coupons which will
come those 1, 000 sheets of paper or card stock.
Now, when you take a person ' s picture, regardless of whether it ' s
an " in - store " set - up out on the golf course, or along the plan,
you give your customer one of your coupon - receipts and tell them
their prints will be ready in a couple of days. They fill in the
information part of the coupon and give it back to you, retaining
your " business card " portion of it.
When the prints are ready, you can phone the customer and conjure up
him - - volunteer to deliver and collect; send them through the mail
with a bill; or make arrangements with a store to take care of
them until the people call for them and pay at that time.
Most stores, golf courses, bowling centers, and other retail
merchants will be glad to knob this part of it for you, because
it brings the customers back into the places of business, and
provides another sales opportunity for them.
By all means, be sure to include an advertising circular with
each set of pictures you deliver. This circular should put across
how the customer can get more prints, how he can get enlargements
of his favorites, and details comparable to all the other
photography services you offer
Back to the original " in - store " picture captivating set - up during
evening shopping hours and on weekends for extra income. You can
call attention to your " in - store " set - up, and bring in more
business with a few merchandising promotional ideas. In the
following paragraphs we give the highlights of a few ideas that
have worked well. However, you should keep your eyes open to
observe additional promotional ideas that could be adapted to fit
your new business.
Dress a helper in a clown suit, and take pictures of the kids in
his lap or with his arm around the kids. Put a sandwich
advertising board on a helper and let him stroll through the
shopping center advertising the fact that you ' re in a Kiddies
Clothing store taking pictures.
Promote a " Baby of The Year " contest where you can take pictures
of the babies, display the pictures on a " show board " and offer
$100 cash plus a merchandise prize in a big drawing at the end of
the year.
Set up a booth in the mall and promote " Instant Snapshots. " Be a
Roving Photographer and take candid shots of shoppers and promote
a " Shopper Of The Year " contest. Work with a clown and have him
" attach himself " to the kids, and ask if they ' d like to have
their pictures taken with him. Build and inexpensive and portable
set, such as an airplane, a race car, bucking bronco,
hand - shaking scene with a famous person or " balloon figures " and
take pictures of the people standing in or on these sets.
Get out to the golf course and take pictures of the golfers
teeing off. Get over to the bowling centers and take candid shots
of the bowlers in action. Do the same thing wherever there ' s a
sports event taking place. Be on the spot and ready whenever
there ' s an opportunity to take team pictures.
You might follow, or hire someone else to follow a Little League
team through its season, taking candid and action shots. You then
arrange the best pictures in a photo album with the team ' s name
and year on front. You should be able to sell one of these albums
to each member of the team.
There ' s also the idea of " just " strolling through the park " on a
Sunday afternoon. You can take candid and interesting pictures of
couples, children and people in general spending time with their
relatives.
Keep tabs on the announcements of new births. Send advertising
literature to the new mothers, and follow up with a phone call
efforts to set up photography sessions.
Keep tabs on the engagement notices in the weekend papers. Send
your sales literature to the brides - to - be, and follow up with
phone call efforts to take the wedding pictures.
Set up a household and business photo inventory service. With
this idea, you contact the insurance companies and determine if
they will approve and endorse photographs you take of their
policy holders ' household, personal, and business property in
loss claims.
Most will, and from there - - working either with the help of an
insurance agent, the agency itself, or on your own - - contact
owners of property and sell them on the idea of you taking
pictures of the household goods they have insured. You take the
pictures - - a pictorial inventory of everything they ' re claiming or
would like to claim on an insurance policy - - and then identify the
pictures, giving one set to the property owner and the other set
to his insurance agent or company.
Picture inventories of household and personal property is still a
new thing, but everywhere it ' s been introduced, it ' s definitely
proven to be a super money - maker for the people willing to get
out and hustle.
If this idea arouses your interest, you might want to check into
a going franchise operation that gives you a complete business
manual, operations guidebook, and ongoing consultant services:
Photographic Inventory, PO Box 4046, Morgantown, WV 26505.
Once you decide that using your camera to generate extra income
is what you ' re going to do, get out and use your camera, start
taking pictures, and allow yourself the opportunity to build.
Give yourself the chance, and you ' ll quickly begin to think of
hundreds of ideas for taking pictures, merchandising ideas for
promoting your services, and sales angles for increasing your
profits.
The important thing is to get started, regardless of how small
your start, and begin cashing in on an idea that ' s still in its
infancy. This is an idea that can produce new concepts for profit
every day of the week. An idea that can be fun, as well as
financially rewarding for you!
You ' ve got the idea and the plan - - the rest is up to you. You ' ve
got the ball; now run with it!
More people own cameras than radios, and photography is the
fastest growing hobby in the world. Yet using a camera as an
extra income tool is chiefly overlooked!
With a elfin imagination, a flair for showmanship, and just a
hint of showmanship, the average man or woman, or even teenager,
can easily make an extra $300 a pace with his camera.
You don ' t have to have one of the popular, more expensive cameras
either, or a lot of high priced attachments and equipment. in
many instances, a Polaroid or other " off - the - shelf " camera will
suit the purposes altogether. The only definite piece of extra
equipment you may want to invest in would be a tripod for
mounting the camera in certain situations.
One of the easiest ideas is to weekend a issue ' s apparel store
in one of the hustling shopping centers, or the offspring ' s department
in one of the large department stores. Sell the supervisor or store
lessor on the idea of your setting up in a corner of the store or
department, and enchanting pictures of the shoppers ' offspring. He can
uphold the fact that you ' ll be in the store enchanting pictures for
a reserved prices during certain hours - - - possibly on Friday
evenings and all day Saturdays - - - in his advertising, inasmuch as delineation
more patrons into his store because of you.
You ' ll need a sheet or plain piece of material, or some sort of
quick set for a background. But this can be easily make or
build yourself. You should also have an eye - proceeds placard that
calls attention to what you ' re doing and the prices you ' re
charging. Unless you ' re a asking player, spend the money to
have this sign made for you by a professional. The next and last
situation you ' ll need will be a two - part obtaining or coupon.
This can be a simple piece of paper about 2 inches wide by 5
inches long. On the godforsaken side draw wares for your customers to
fill in their name, telephone number and address. You might also
want to include space for additional information such as the
child ' s name and age and number of offspring in the family, for
inevitable efforts, but keep it brief and simple.
On the right side of this coupon, have your business name,
address and telephone number, plus a quick outline of the
different kinds of photography work you knob, and feasibly a
business slogan such as " Fulfilment Guaranteed or You Don ' t
Pay. "
To add a bantam bit of class to this coupon, take the basic
outline of this idea over to a instant print shop. Tell them what
you want; show them your outline; and have them typeset
point. Then put a fancy border around the whole coupon and
have it printed on colored paper. The best color is a " dollar
bill " shade of unseasoned. If you want to give it even more class, you
could have it printed on verdurous, lightweight card stock. You ' ll
want to divide the " information " side of this coupon from the
" business card " side with a dotted line and perforations.
If you layout this coupon properly, you should be able to get six
of them on an 8 1 / 2 by 11 sheet of paper or card stock. This
means the printer can print and cut 6, 000 of them for about the
same cost as printing circulars or flyers.
On your printing, shop around for the best deal, but in the extent,
it shouldn ' t cost more than $60 for all 6, 000 coupons which will
come those 1, 000 sheets of paper or card stock.
Now, when you take a person ' s picture, regardless of whether it ' s
an " in - store " set - up out on the golf course, or along the plan,
you give your customer one of your coupon - receipts and tell them
their prints will be ready in a couple of days. They fill in the
information part of the coupon and give it back to you, retaining
your " business card " portion of it.
When the prints are ready, you can phone the customer and conjure up
him - - volunteer to deliver and collect; send them through the mail
with a bill; or make arrangements with a store to take care of
them until the people call for them and pay at that time.
Most stores, golf courses, bowling centers, and other retail
merchants will be glad to knob this part of it for you, because
it brings the customers back into the places of business, and
provides another sales opportunity for them.
By all means, be sure to include an advertising circular with
each set of pictures you deliver. This circular should put across
how the customer can get more prints, how he can get enlargements
of his favorites, and details comparable to all the other
photography services you offer
Back to the original " in - store " picture captivating set - up during
evening shopping hours and on weekends for extra income. You can
call attention to your " in - store " set - up, and bring in more
business with a few merchandising promotional ideas. In the
following paragraphs we give the highlights of a few ideas that
have worked well. However, you should keep your eyes open to
observe additional promotional ideas that could be adapted to fit
your new business.
Dress a helper in a clown suit, and take pictures of the kids in
his lap or with his arm around the kids. Put a sandwich
advertising board on a helper and let him stroll through the
shopping center advertising the fact that you ' re in a Kiddies
Clothing store taking pictures.
Promote a " Baby of The Year " contest where you can take pictures
of the babies, display the pictures on a " show board " and offer
$100 cash plus a merchandise prize in a big drawing at the end of
the year.
Set up a booth in the mall and promote " Instant Snapshots. " Be a
Roving Photographer and take candid shots of shoppers and promote
a " Shopper Of The Year " contest. Work with a clown and have him
" attach himself " to the kids, and ask if they ' d like to have
their pictures taken with him. Build and inexpensive and portable
set, such as an airplane, a race car, bucking bronco,
hand - shaking scene with a famous person or " balloon figures " and
take pictures of the people standing in or on these sets.
Get out to the golf course and take pictures of the golfers
teeing off. Get over to the bowling centers and take candid shots
of the bowlers in action. Do the same thing wherever there ' s a
sports event taking place. Be on the spot and ready whenever
there ' s an opportunity to take team pictures.
You might follow, or hire someone else to follow a Little League
team through its season, taking candid and action shots. You then
arrange the best pictures in a photo album with the team ' s name
and year on front. You should be able to sell one of these albums
to each member of the team.
There ' s also the idea of " just " strolling through the park " on a
Sunday afternoon. You can take candid and interesting pictures of
couples, children and people in general spending time with their
relatives.
Keep tabs on the announcements of new births. Send advertising
literature to the new mothers, and follow up with a phone call
efforts to set up photography sessions.
Keep tabs on the engagement notices in the weekend papers. Send
your sales literature to the brides - to - be, and follow up with
phone call efforts to take the wedding pictures.
Set up a household and business photo inventory service. With
this idea, you contact the insurance companies and determine if
they will approve and endorse photographs you take of their
policy holders ' household, personal, and business property in
loss claims.
Most will, and from there - - working either with the help of an
insurance agent, the agency itself, or on your own - - contact
owners of property and sell them on the idea of you taking
pictures of the household goods they have insured. You take the
pictures - - a pictorial inventory of everything they ' re claiming or
would like to claim on an insurance policy - - and then identify the
pictures, giving one set to the property owner and the other set
to his insurance agent or company.
Picture inventories of household and personal property is still a
new thing, but everywhere it ' s been introduced, it ' s definitely
proven to be a super money - maker for the people willing to get
out and hustle.
If this idea arouses your interest, you might want to check into
a going franchise operation that gives you a complete business
manual, operations guidebook, and ongoing consultant services:
Photographic Inventory, PO Box 4046, Morgantown, WV 26505.
Once you decide that using your camera to generate extra income
is what you ' re going to do, get out and use your camera, start
taking pictures, and allow yourself the opportunity to build.
Give yourself the chance, and you ' ll quickly begin to think of
hundreds of ideas for taking pictures, merchandising ideas for
promoting your services, and sales angles for increasing your
profits.
The important thing is to get started, regardless of how small
your start, and begin cashing in on an idea that ' s still in its
infancy. This is an idea that can produce new concepts for profit
every day of the week. An idea that can be fun, as well as
financially rewarding for you!
You ' ve got the idea and the plan - - the rest is up to you. You ' ve
got the ball; now run with it!
Sabtu, 02 November 2013
HOW TO MAKE BIG DOLLARS WITH BUMPER STICKERS
This is the considerate of business that might originate out of a
conversation over a couple of beers at your favorite tavern.
Imagine for a moment this rundown: Someone suggests that the
landlord should sponsor a summer picnic or softball game. The
question then comes up as how to advertise it, and someone
suggests bumper stickers. And the basics of a very thriving
business are set in travel.
As you reason this idea for a source of income, your first
ruling will be whether to first line up the people willing to
" languorous " the bumper stickers on their cars, or the business owners
who will want to advertise in this style.
A good blocker of ours ad hoc such a business several years ago,
and he raise it easier to sell the business publician by telling him
that 100 to 200 people were all set and willing to dallying his
bumper sticker advertisement, because such people were declared to
be in the area.
All this boils down to a advocacy that you chat to your
friends, neighbors and co - sect first. Get as many of them as
you can to agree to " dilatory " a bumper sticker. You might offer to
pay $10 for three months, or $5 for six weeks. With inducement of
money just to put a bumper sticker on their cars or trucks, you
won ' t have too many turndowns. One person we know runs an ad in
his observation shopper newspaper, advertising the fact that he pays
money just for " wearing " a bumper sticker. And of course, don ' t
wink at the pulling power of all the bulletin boards in your
area.
This is an example business for constant free publicity writeups in
your local newspapers, plus interviews on radio and TV gossip
shows. At first, you ' ll want as many people as possible to " idle "
bumper sticker ads. What you ' ll want to stress in any publicity
write - ups or media interviews is the fact that you ' ve got the
" vehicles for exposure " lined up and organized so that any
thinkable advertiser needs only to give you a call, and you can
launch his advertising program this day.
Next, you check w a number of printers and determine the cost to
to have bumper stickers made to order. Recurrently, you should be
able to get a thousand bumper stickers for $100 or less. Whatever
the cost, this initial outlay should be absorbed by your charge
to the advertiser.
So let ' s suppose you ' ve got 100 people lined up to " lifeless " one of
these bumper stickers on their cars for six weeks. Figure the
bumper stickers will cost $100. Now, the problem of what to
charge the advertiser.
You should always charge on a " per - car " basis, i. e., on a basis
of circulation, as newspapers do. So, you charge $5 per car per
lifetime, with 100 cars. This comes out to $500 per year, or $3, 000
total for six weeks, from the advertiser. Subtract $100 for
getting the bumper stickers made, add $500 as payment for the
cars " tiring " the bumper stickers, and you would prong up with a
profit picture of $2, 400 for those six weeks.
In the spring, you should be the one calling abeyant
advertisers and doing all the selling. Once you ' ve got your first
program organized and running smoothly, your next step is a
inborn multiplication of your efforts. Run an ad in your local
paper for commission sales people. Brief them on the basics and
get them out on the behaviour selling advertisers for you.
The best time to launch a business of this kind is during the
fair weather seasons, or just in advance of general political
elections in your area. Once established, however, the business
can, and should sustain itself year round.
The selling " keys " to this kind of advertising are basically the
same as those enumerated for " word of mouth " advertising. You ' ve
got people all over town spreading the word - - talking about the
advertiser. And these people are saturating the area with the
advertiser ' s name and message wherever they go.
It ' s easy! It ' s simple! and it works! Compared with other, more
traditional advertising methods, bumper stickers advertising is
very low in cost.
One of the tricks of the trade is in using short, snappy, even
humorous slogans or telegram styled messages. For instance:
Anderson ' s Cafe - - - 6th and Main - - - That ' s where I ' m going - - - How
about you? Another idea is to make the lettering on the bumper
stickers luminous to the headlights of the cars following. Most
important, be sure to make your lettering easy to read, and the
message easy to comprehend at one glance.
Actually, you could start at the front of the yellow pages in
your phone book and probably never run out of places ready to be
sold on your - plan of bumper sticker advertising. Some of the
more traditional places to sell this kind of advertising include:
Taverns Pizza Houses
Physical Fitness Clubs Political Campaigns
Radio & TV Station Movie Theaters
Travel Agencies Trade Schools
Auto Repair Shops Insurance Companies
Flea Markets Newspapers
Appliance Repair Sporting Goods
Special Local Events
The important thing is to always be creative in your selling
efforts. Always show the prospect how his business can grow from
advertising in this manner, you propose, and how your method is
more positive, more responsive, and lower in cost than the more
traditional advertising.
Remember, too, the more clever or " catchy " the message on the
bumper sticker, the more it will make people talk and respond.
For ideas along these lines, go back to the yellow pages of your
telephone book and read all those short, crispy one - liners.
Remember also that advertising is a form of " brainwashing " and
the more people see the message the stronger that message is
imprinted in their minds. Therefore, when they need or are in the
market for the services or product offered by the advertiser,
they ' ll quickly refer to the strongest, easiest to recall
advertising message in their minds. And that, of course, means
that if the prospect sees a specific advertising message on the
bumpers of the cars in front of him day after day, when he ' s
ready to buy, that particular advertiser will be the one he will
patronize.
You can expand this business to include magnetic sign on the
sides of cars, saddle - back signs on the back of cars, and even
signs in the yards in residential neighborhoods. As I ' ve
explained in this report, line up your " method of exposure, "
determine your costs and then go after the advertisers. It can be
a very easy way to achieve real wealth and independence for
yourself!
conversation over a couple of beers at your favorite tavern.
Imagine for a moment this rundown: Someone suggests that the
landlord should sponsor a summer picnic or softball game. The
question then comes up as how to advertise it, and someone
suggests bumper stickers. And the basics of a very thriving
business are set in travel.
As you reason this idea for a source of income, your first
ruling will be whether to first line up the people willing to
" languorous " the bumper stickers on their cars, or the business owners
who will want to advertise in this style.
A good blocker of ours ad hoc such a business several years ago,
and he raise it easier to sell the business publician by telling him
that 100 to 200 people were all set and willing to dallying his
bumper sticker advertisement, because such people were declared to
be in the area.
All this boils down to a advocacy that you chat to your
friends, neighbors and co - sect first. Get as many of them as
you can to agree to " dilatory " a bumper sticker. You might offer to
pay $10 for three months, or $5 for six weeks. With inducement of
money just to put a bumper sticker on their cars or trucks, you
won ' t have too many turndowns. One person we know runs an ad in
his observation shopper newspaper, advertising the fact that he pays
money just for " wearing " a bumper sticker. And of course, don ' t
wink at the pulling power of all the bulletin boards in your
area.
This is an example business for constant free publicity writeups in
your local newspapers, plus interviews on radio and TV gossip
shows. At first, you ' ll want as many people as possible to " idle "
bumper sticker ads. What you ' ll want to stress in any publicity
write - ups or media interviews is the fact that you ' ve got the
" vehicles for exposure " lined up and organized so that any
thinkable advertiser needs only to give you a call, and you can
launch his advertising program this day.
Next, you check w a number of printers and determine the cost to
to have bumper stickers made to order. Recurrently, you should be
able to get a thousand bumper stickers for $100 or less. Whatever
the cost, this initial outlay should be absorbed by your charge
to the advertiser.
So let ' s suppose you ' ve got 100 people lined up to " lifeless " one of
these bumper stickers on their cars for six weeks. Figure the
bumper stickers will cost $100. Now, the problem of what to
charge the advertiser.
You should always charge on a " per - car " basis, i. e., on a basis
of circulation, as newspapers do. So, you charge $5 per car per
lifetime, with 100 cars. This comes out to $500 per year, or $3, 000
total for six weeks, from the advertiser. Subtract $100 for
getting the bumper stickers made, add $500 as payment for the
cars " tiring " the bumper stickers, and you would prong up with a
profit picture of $2, 400 for those six weeks.
In the spring, you should be the one calling abeyant
advertisers and doing all the selling. Once you ' ve got your first
program organized and running smoothly, your next step is a
inborn multiplication of your efforts. Run an ad in your local
paper for commission sales people. Brief them on the basics and
get them out on the behaviour selling advertisers for you.
The best time to launch a business of this kind is during the
fair weather seasons, or just in advance of general political
elections in your area. Once established, however, the business
can, and should sustain itself year round.
The selling " keys " to this kind of advertising are basically the
same as those enumerated for " word of mouth " advertising. You ' ve
got people all over town spreading the word - - talking about the
advertiser. And these people are saturating the area with the
advertiser ' s name and message wherever they go.
It ' s easy! It ' s simple! and it works! Compared with other, more
traditional advertising methods, bumper stickers advertising is
very low in cost.
One of the tricks of the trade is in using short, snappy, even
humorous slogans or telegram styled messages. For instance:
Anderson ' s Cafe - - - 6th and Main - - - That ' s where I ' m going - - - How
about you? Another idea is to make the lettering on the bumper
stickers luminous to the headlights of the cars following. Most
important, be sure to make your lettering easy to read, and the
message easy to comprehend at one glance.
Actually, you could start at the front of the yellow pages in
your phone book and probably never run out of places ready to be
sold on your - plan of bumper sticker advertising. Some of the
more traditional places to sell this kind of advertising include:
Taverns Pizza Houses
Physical Fitness Clubs Political Campaigns
Radio & TV Station Movie Theaters
Travel Agencies Trade Schools
Auto Repair Shops Insurance Companies
Flea Markets Newspapers
Appliance Repair Sporting Goods
Special Local Events
The important thing is to always be creative in your selling
efforts. Always show the prospect how his business can grow from
advertising in this manner, you propose, and how your method is
more positive, more responsive, and lower in cost than the more
traditional advertising.
Remember, too, the more clever or " catchy " the message on the
bumper sticker, the more it will make people talk and respond.
For ideas along these lines, go back to the yellow pages of your
telephone book and read all those short, crispy one - liners.
Remember also that advertising is a form of " brainwashing " and
the more people see the message the stronger that message is
imprinted in their minds. Therefore, when they need or are in the
market for the services or product offered by the advertiser,
they ' ll quickly refer to the strongest, easiest to recall
advertising message in their minds. And that, of course, means
that if the prospect sees a specific advertising message on the
bumpers of the cars in front of him day after day, when he ' s
ready to buy, that particular advertiser will be the one he will
patronize.
You can expand this business to include magnetic sign on the
sides of cars, saddle - back signs on the back of cars, and even
signs in the yards in residential neighborhoods. As I ' ve
explained in this report, line up your " method of exposure, "
determine your costs and then go after the advertisers. It can be
a very easy way to achieve real wealth and independence for
yourself!
HOW TO START YOUR OWN BULLETIN BOARD ADVERTISING SERVICE
Believe it or not, bulletin boards in reality work as a traffic
builders for any small business. They serve to appreciate the
community relations photograph of a business, and the space required
to locate a bulletin board can be written off as a tax deduction
when listed as advertising or public relations expense.
People use these " business provided " bulletin boards to advertise
things they want to sell, home - based businesses, and whatever
they might want to trade for or buy. Then, they come back,
sometimes morning, noon and evening every day, to check them, or
to see who else has an announcement prescient. Each time they come
into the business host ' s store or shop, they may not perceive
obligation to buy something, but of course the business lessor has
another opportunity to sell them something.
Just about anybody can adjust a route of bulletin boards;
charge the advertisers a small annual cost; keep them up - to - date
and neat, ( which will make the business hotelkeeper happy ) and make
some really easy money in the total formation.
The first step is to contact as many businesses in your area as
possible. Grocery stores, drugstores, barber shops, comeliness
salons, service stations, quick print shops, rental shops, motile
home parks, shopping centers, apartment complexes that have
foyers or leisure activity lodgings - - - and the list goes on endlessly.
Sell them the idea of allowing you to create and maintain a
bulletin board service for them. Enlarge the community service,
the tax write - off, and the fact that you ' ll keep it neat. When you
get ten or more signed to allow you to lay foundation a bulletin board,
you ' re ready to start making your bulletin boards.
The best plan ( and of course the most economical ) is to make
your own. Cut a piece of corkboard 3 feet by 4 feet, mount a 3 / 4
by 1 1 / 2 inch frame around the edge, and cover this frame with a
3 ultimate by 4 extent piece pf adaptable. Mount the adaptable with hinges
at the top and hook at the bottom. On the back of the corkboard,
constitute a couple of hooks for unresolved it, and you ' re ready to go.
Make up a sign - - - you can even type it out and use it as another
bulletin board announcement - - - something like this:
Hamlet WIDE BULLETIN BOARD SERVICES!
Your announcement or advertisement displayed here for only $5 per
month! For more information, call 123 - 4567.
Put your sign or announcement on each of your bulletin boards,
lock them up, and inaugurate them in all your locations. Ten such
code with only 50 announcements per bulletin board should bring
you an easy $500 per month.
When you put an announcement from the same person up on more than
one board, charge them $5 per announcement on each bulletin
board. And one other mechanism: The date the " run of display " ends
should be blatant on each announcement you put on each of your
bulletin boards.
In all likelihood, you ' ll have people waiting for space on your
bulletin boards. Keeping records should be very simple and easy.
Start with a loose leaf notebook, blank paper and a couple of
packages of 3 by 5 cards. In your notebook, write down the date,
the amount of money received and the number of announcements on
display, and the contract expiration date. On the 3 by 5 cards,
write name, address, phone number and expiration date of each
contract, and the location ( s ) of the bulletin boards ( s ) that
particular announcement is on. Arrange the cards in chronological
order according to expiration date, and file them in a storage
box.
Once you get rolling, you shouldn ' t have to service your bulletin
boards more than once a week, and as more people see the, more
businesses will want you to put one in their business location,
and more people will want to display announcement. Simple, easy
and a real money - maker for you.
This kind of business is what the newspapers like to write about,
and the TV stations like to carry as news of what the people in
their areas are doing as entrepreneurs. So take the feature
editors out to lunch, make friends with them, and push for al the
free publicity you can get.
That ' s the plan. It ' s simple, easy and depending upon the
population density of your area it could very well be the very
thing you ' ve been looking for to supply you an extra income. It
demands little investment, not much of your time and no special
training or education. But, as with any business venture, it
takes ACTION on your part. You must get out there and set it up,
and work at making it a success for YOU! It ' s really up to you,
and we wish you success in it.
Jumat, 01 November 2013
HOW TO MAKE YOUR FORTUNE WITH SELF - IMPROVEMENT SEMINARS
Ever since the root of time, rigid people of the world
have attributed some " indescribable secret " to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
" secrets " within themselves.
Particularly since the early seventies, there has been a growing
demand by the public to loom classes, workshops, and
self - improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.
The exaltation of such best - selling how - to books as WINNING IS
Unwavering... THINK AND Get taller Plush... HOW TO DEVELOP A WINNING
PERSONALITY... OVERCOMING SHYNESS... IMAGINEERING... NEW Dash
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL - Spoken
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and copious
others lends reinforcement to the " need " for self - improvement
seminars.
You can forward and stage these seminars either as a generalists
or as a specialist in a specific area of expertise - - and attain
wealth for yourself midpoint beyond your current imagination! The
market abeyant has only barely been mauled, affording a real
ground - tar opportunity for those with the gumption to take
happening.
Dale Carnegie - - the author of the book, How To Win Friends and
Influence People - - was certainly one of the first, if not " the
first " self - improvement seminar market / teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves - - he worked out a deal with the local
management of his hometown YMCA - - got the word around that he was
catching classes on self - improvement - - and the rest is one of the
just classic unemployed - to - multi - million - dollar success stories
of our time.
A self - improvement seminar is conducted much the same as a
Toastmaster ' s Club company... It can be guilty just about anywhere,
from the trivial finish of someone ' s aware room to the
formalities of the Hilton Contest Center.
Conclusively, a self - improvement seminar is a mass of people
where one or more speakers speak on a specific subject. More often
than not, only a certain aspect of self - improvement, such as How
To develop A Unambiguous Mental Sensibility - - is the thrust of the
seminar. In other words, the more successful seminars deal with
" specialized areas " of self - improvement.
These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them " wind
down " with the speaker circulating thru the audience, plus lots
of opportunity for the purchase of self - help books and tapes by
the people crave on - working motivation and reinforcement to what
they ' ve just heard. Always - sometimes even as the featured subject
of the seminar - - there ' s a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
objective of these seminars than the attendees learning something
they don ' t already know. The favorite words of most seminar
speakers is usually, " It ' s the opposition between having a dream
and beguiling force - - a matter of saying I can, trusty it, and
then doing it - - because you can!
Successful seminars are ofttimes based upon the concept of
giving you the power to believe you can. The speakers usually
speaks from insights and expertise gained from their own vitality
experiences. Self - improvements seminars give the attendees the
apparatus - - and the motivation - - to succeed. Since, a well - organized and
well presented seminar that helps people up the ladder of success
can ' t help but succeed because we are a success oriented
society - - it ' s an easy sell with an income abeyant limited only
by your ability to singular yourself.
You won ' t need an office to make it big with self - improvement
seminars. The public doesn ' t visit you - - you take your programs to
them. Self - improvement seminars appeal to almost everybody - - from
blue - collar workers to top executives.
The average cost per person to attend a seminar is very close to
$300 - - so your basic audience will be from the upper - income
brackets - - but if you handle the promotional aspects properly,
you ' ll pull them in from lesser income brackets as well.
Many seminar promoters employ sales teams to call upon top
company executives and either get the to partially pay the cost
of several employees to attend as educational or business
improvement investments - - or to foot the bill for the sponsorship
of a " group seminar " for all of that company ' s middle management
personnel. Many specialty speakers make in excess of $100, 000 per
year with regular motivational and / or self - improvement seminars
in this fashion.
In the beginning though, you ' ll get your start by staging
seminars for the general public in restaurant banquet rooms,
hotel ballrooms, and convention centers. These will entail
advertising costs, plus the charges for the rented space, and an
" on hand " inventory of the materials you want to sell to the
people who attend your seminars.
Generally, you ' ll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should spend
a couple of thousand dollars on radio advertising, plus half as
much for flamboyant newspaper advertising. Some seminar promoters
invest a quarter of their budget in newspapers, then a half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each
media within that particular market. Not too much concern is
given to television advertising, excepting for guest appearances
of the community service talk shows.
Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special " front men " turn everybody on with
super - motivational stories designed to wet the appetite of those
in attendance for more. These free seminars generally last only
45 minutes to an hour, and are strictly motivational in purpose.
Each person in attendance is handed a brochure describing the
up - coming " main event " as they leave these free seminars. An
attempt is made to get an commitment - - - at least a deposit for the
cost of the " real thing " which is usually set for the week
following. Those who do commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the
free seminar ad the date of the real thing. With good
advertising, up - front motivational speakers, attractive program
brochures and experienced telephone sales people - - you can count
on closing about 30 to 35 % of those who attend your free
seminars.
If you don ' t have the confidence or inclination to
participate - - be the principal speaker - - at your seminars you can
hire local sales training people, professional people from the
medical specialties, local " experts " known thru your area
newspapers or broadcast media, and or / nationally known speakers
wiling to travel and operating thru speakers ' bureaus. You might
want to contact Burt Dubin of Personal Achievement Institute - - 225
Santa Monica Blvd., Suite 305 - - Santa Monica, CA 90401... or Dottie
Walters of The National Speakers ' Bureau - - 400 W Foothill Blvd.,
- - Glendora, CA 91740.
Finally, a reiteration of the fact that there are literally
millions of people in all parts of the country willing and able
to pay you for helping them to improve themselves. You can start
with meetings in your living room, or your local restaurant. All
it takes is action on your part to get it set up, and a push from
yourself to start making it happen. Best of luck, and now get
going with it.
have attributed some " indescribable secret " to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
" secrets " within themselves.
Particularly since the early seventies, there has been a growing
demand by the public to loom classes, workshops, and
self - improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.
The exaltation of such best - selling how - to books as WINNING IS
Unwavering... THINK AND Get taller Plush... HOW TO DEVELOP A WINNING
PERSONALITY... OVERCOMING SHYNESS... IMAGINEERING... NEW Dash
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL - Spoken
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and copious
others lends reinforcement to the " need " for self - improvement
seminars.
You can forward and stage these seminars either as a generalists
or as a specialist in a specific area of expertise - - and attain
wealth for yourself midpoint beyond your current imagination! The
market abeyant has only barely been mauled, affording a real
ground - tar opportunity for those with the gumption to take
happening.
Dale Carnegie - - the author of the book, How To Win Friends and
Influence People - - was certainly one of the first, if not " the
first " self - improvement seminar market / teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves - - he worked out a deal with the local
management of his hometown YMCA - - got the word around that he was
catching classes on self - improvement - - and the rest is one of the
just classic unemployed - to - multi - million - dollar success stories
of our time.
A self - improvement seminar is conducted much the same as a
Toastmaster ' s Club company... It can be guilty just about anywhere,
from the trivial finish of someone ' s aware room to the
formalities of the Hilton Contest Center.
Conclusively, a self - improvement seminar is a mass of people
where one or more speakers speak on a specific subject. More often
than not, only a certain aspect of self - improvement, such as How
To develop A Unambiguous Mental Sensibility - - is the thrust of the
seminar. In other words, the more successful seminars deal with
" specialized areas " of self - improvement.
These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them " wind
down " with the speaker circulating thru the audience, plus lots
of opportunity for the purchase of self - help books and tapes by
the people crave on - working motivation and reinforcement to what
they ' ve just heard. Always - sometimes even as the featured subject
of the seminar - - there ' s a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
objective of these seminars than the attendees learning something
they don ' t already know. The favorite words of most seminar
speakers is usually, " It ' s the opposition between having a dream
and beguiling force - - a matter of saying I can, trusty it, and
then doing it - - because you can!
Successful seminars are ofttimes based upon the concept of
giving you the power to believe you can. The speakers usually
speaks from insights and expertise gained from their own vitality
experiences. Self - improvements seminars give the attendees the
apparatus - - and the motivation - - to succeed. Since, a well - organized and
well presented seminar that helps people up the ladder of success
can ' t help but succeed because we are a success oriented
society - - it ' s an easy sell with an income abeyant limited only
by your ability to singular yourself.
You won ' t need an office to make it big with self - improvement
seminars. The public doesn ' t visit you - - you take your programs to
them. Self - improvement seminars appeal to almost everybody - - from
blue - collar workers to top executives.
The average cost per person to attend a seminar is very close to
$300 - - so your basic audience will be from the upper - income
brackets - - but if you handle the promotional aspects properly,
you ' ll pull them in from lesser income brackets as well.
Many seminar promoters employ sales teams to call upon top
company executives and either get the to partially pay the cost
of several employees to attend as educational or business
improvement investments - - or to foot the bill for the sponsorship
of a " group seminar " for all of that company ' s middle management
personnel. Many specialty speakers make in excess of $100, 000 per
year with regular motivational and / or self - improvement seminars
in this fashion.
In the beginning though, you ' ll get your start by staging
seminars for the general public in restaurant banquet rooms,
hotel ballrooms, and convention centers. These will entail
advertising costs, plus the charges for the rented space, and an
" on hand " inventory of the materials you want to sell to the
people who attend your seminars.
Generally, you ' ll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should spend
a couple of thousand dollars on radio advertising, plus half as
much for flamboyant newspaper advertising. Some seminar promoters
invest a quarter of their budget in newspapers, then a half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each
media within that particular market. Not too much concern is
given to television advertising, excepting for guest appearances
of the community service talk shows.
Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special " front men " turn everybody on with
super - motivational stories designed to wet the appetite of those
in attendance for more. These free seminars generally last only
45 minutes to an hour, and are strictly motivational in purpose.
Each person in attendance is handed a brochure describing the
up - coming " main event " as they leave these free seminars. An
attempt is made to get an commitment - - - at least a deposit for the
cost of the " real thing " which is usually set for the week
following. Those who do commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the
free seminar ad the date of the real thing. With good
advertising, up - front motivational speakers, attractive program
brochures and experienced telephone sales people - - you can count
on closing about 30 to 35 % of those who attend your free
seminars.
If you don ' t have the confidence or inclination to
participate - - be the principal speaker - - at your seminars you can
hire local sales training people, professional people from the
medical specialties, local " experts " known thru your area
newspapers or broadcast media, and or / nationally known speakers
wiling to travel and operating thru speakers ' bureaus. You might
want to contact Burt Dubin of Personal Achievement Institute - - 225
Santa Monica Blvd., Suite 305 - - Santa Monica, CA 90401... or Dottie
Walters of The National Speakers ' Bureau - - 400 W Foothill Blvd.,
- - Glendora, CA 91740.
Finally, a reiteration of the fact that there are literally
millions of people in all parts of the country willing and able
to pay you for helping them to improve themselves. You can start
with meetings in your living room, or your local restaurant. All
it takes is action on your part to get it set up, and a push from
yourself to start making it happen. Best of luck, and now get
going with it.
HOW TO START A DATING AND ESCORT SERVICE
Starting and operating a successful Dating and Escort Service can
bring in $60, 000 or more per year for the sharp, vital,
responsible business person. The secret to success with a
business of this benevolent is advertising that presents your services
with a " show business " flair - - - while still maintaining good
taste.
To get modern, you need an impressive looking application form.
Research into a number of successful operations seems to indicate
that a four - page application works well.
This should be typeset with an attractive letterhead or company
masthead on 11 by 17 inch paper, folded in half to give the
impression of a " personal file. " your best paper colors are
either wan dismal or snowy. The better paper stock you can store,
the more impressive your application will be - - giving a greater
aura of credibility to your business, and since to prospective
clients.
In addition to the usual questions such as name, address,
telephone number, matrimonial grade, place of employment, hobbies,
likes and dislikes, your application should add:
* * * A short personality test which can be obtained with a bit of
research at your public library. For ideas, samples, and even
tests you can use imperforate, be sure to check some of the existing
sex ' s magazines. And don ' t discount the idea of registering at
an already established business of this type; or possibly you can
see their application form without wholly involving yourself
any further. Or inquire among friends and acquaintances who have
registered with a dating or escort service.
* * * Near the borderline of the application, you should include a short
issue pointing up the fact that your harmony, in
addition to bringing people well-organized as a dating service, also
provides an escort service for out - of - corner visitors and local
non - members. You then pose the question: " Would you be interested
in these kinds of dates, which would include all expenses, and a
minimum emolument of $25 for what usually amounts to a very delightful
time with an interesting person. Your only obligation ever is to
be your usual charming self, and enjoy. "
* * * Just before or above the blank for your applicant ' s
place name, include a legal disclaimer to any responsibilities or
promises implied and / or not specifically stated within the
application.
The building in which your locate: for this one, you ' ll need a
store - front office, and it should be in a better part of the
business district in your field. Try to select a site that is
upbeat and attractive without being " jivey " - - one that would appeal
to the more conservative or mature as well as the younger
reproduction. Many of your clients are power to be mature, and be
reminded, the mature, intelligent sector of our society
is " getting younger " and more vigorous, " still interested in
life " more than in years ended. In other words, the section where
you locate should shine a current air, but with solid
values.
The binge area of your office should be large and upscale
with as expensive a look as you can supervise. Your receptionist is
very important - - very. Broad should be attractive, with a vivacious
and outgoing personality. Spring chicken should be able to rapidly put your
prospective clients at ease, and often make them endure that
seemly to your group is game to be the inauguration of happier
times, boisterous, and continuing friendships.
You should have at least two expensive looking picture scrapbooks
on the coffee cooking in your social room. These you can fill
with reproduction or candid shots of members and clients. These
pictures can pose a problem for you while you are in the
source stages - - so don ' t stutter to scrape together pictures of various
folks, friends who are not necessary located in your area - - or
even visitation a nearby campus and ask if you can take pictures of
some of the best looking femininity and male. You will need to get a
release signed by each one, and you simply solve that you are
putting calm a picture display book of terrific looking
people in your area for the promotion of your business, and their
names and any other information will not be publicized or
released.
After your prospective client has filled out the application, the
next step is a personal sojourn. Your office should be cozy and
easy, but business - like, and you should arrange for
leveled time in complete privacy with each person.
You should use the weekend to go over the application, answer
any questions, and close the membership sale. you also use this
sojourn as the basis of your estimate of the benign of person
most likely to match this client. Be understanding with your
clients; you are works to suitable people who are broken-down of the
" dating game " as it is usually played out in the singles bars and
no good groups they had joined before. You might get larger
help in the area of interviewing by writing for advertising
material and brochures from complementary services in other areas,
adapting any techniques you like to your on interviewing process.
Most escort services we looked into publish a monthly newsletter
with tidbits of information and gossip about members. Who ' s doing
what; job changing; who ' s travelling where; plus a listing of
upcoming events and activities. Listing the names of new members
is also a good idea, and quotes from members who are active and
enjoying the service. Some of these newsletters feature " girl and
guy of the month " with lots of pictures - " on the town ", involved
in hobbies at home, and candid shots in everyday life. Usually,
the escort service itself will sponsor an " all membership " party
about once every three months to introduce other members and
project a sense of " family " and belonging.
As we said earlier, advertising is the key to your success with
this project. A small classified ad, run for about a week in the
" Personals " column of your area newspaper, should start the ball
rolling for you. Some ideas for pulling inquires from men might
read like this: " Career woman, new to the area, seeking dates with
honest, fun - loving guys. Call Barbara 123 - 4567, " or, " Young
recent divorcee ready to start dating again Call Linda at
234 - 5678. "
And for attracting inquires from women: " Young business executive
wants to meet eligible ladies. Call Ron at 345 - 6789, " or, " Active
and ambitious young man wants to meet wholesome, All - American
kind of girl. Call Brain at 456 - 7890. "
At the time you have an ad this type running, you ' ll want to have
a bulletin board ads and notices on all the college campuses, in
as many company newspapers as you can get into, and where ever
people are most likely to take notice. This ad should be a
straight advertisement inviting people to " get out of the rat
race " of the singles game by joining your organization. You ' ll of
course emphasize confidentiality, respectability, and the fact
you deal only with people who are really serious about meeting
new friends and forming lasting relationships.
Your ads soliciting new members should tell readers you ' ll help
them meet new friends and enjoy dates with people especially
matched to their own likes and dislikes. A sense of fun and
excitement should be conveyed, but at the same time, honesty,
respectability and trust. You cannot use flashy headlines or
pictures of models that give a connotation of an invitation into
the bedroom. write your ads from the point of view of the people
you want to sell to - - build from what you believe to be their
special wants, and visualize their thinking. Put yourself in the
place of the prospective new member, and understand that it takes
a great deal of nerve, we might even call it COURAGE, to make
that move to ask for help in dating. ( It is generally easier to
just let things slide along - - stay in the same old " lonesome rut "
than ask for help - - and risk disappointment. )
You ' ll have to have a " planned explanation " when people call in
answer to your ads. Quickly get the name and phone number, ask a
few questions, then set up an appointment for him or her to come
into your office. When you are in the interview, be
bright, inviting, but factual and brief - - and DON ' T lose control of
the conversation. Best to have your questions and answers written
out in order that works best to pull the prospect into your
office, and then follow it to the letter.
When you ' re ready to expand with the Escort Services, get the
word out to all the likely places where people are wanting these
services will see your ads or hear about you in friend - to - friend
conversation. Have some interesting posters made up inviting
people to call asking about your good - looking, friendly, and
charming escorts for every occasion - - dinner dates, banquets,
parties, theater dates, dancing, special occasions. Try to get
one of these upon the wall at the airport, train and bus
stations, and in better hotel and motel lobbies in your
area - - anywhere else that travelers are likely to notice them.
Run a regular ad in your Thursday and Fridays papers, and also in
the yellow pages of your telephone directory. Pass out business
cards to all the car rental agencies and restaurants near the
travel centers and to anyone and everyone having anything to do
with convention or tourist arrangements in your area.
You will have to experiment and test to determine the right fee
to charge for providing an escort, but with most escort services,
the minimum is $50, pus all expenses.
This is a business that will provide pleasure and profit to a
person who is outgoing, fun - loving, gregarious, but who is
sensitive to the needs of others, and enjoys seeing people " get a
new start, " or seeing more reserved ones " come out of their
shells. " It takes more to get started in this business than it
does for some other endeavors, but this is one that can start
small and grow, improve, and even spread to franchising size.
bring in $60, 000 or more per year for the sharp, vital,
responsible business person. The secret to success with a
business of this benevolent is advertising that presents your services
with a " show business " flair - - - while still maintaining good
taste.
To get modern, you need an impressive looking application form.
Research into a number of successful operations seems to indicate
that a four - page application works well.
This should be typeset with an attractive letterhead or company
masthead on 11 by 17 inch paper, folded in half to give the
impression of a " personal file. " your best paper colors are
either wan dismal or snowy. The better paper stock you can store,
the more impressive your application will be - - giving a greater
aura of credibility to your business, and since to prospective
clients.
In addition to the usual questions such as name, address,
telephone number, matrimonial grade, place of employment, hobbies,
likes and dislikes, your application should add:
* * * A short personality test which can be obtained with a bit of
research at your public library. For ideas, samples, and even
tests you can use imperforate, be sure to check some of the existing
sex ' s magazines. And don ' t discount the idea of registering at
an already established business of this type; or possibly you can
see their application form without wholly involving yourself
any further. Or inquire among friends and acquaintances who have
registered with a dating or escort service.
* * * Near the borderline of the application, you should include a short
issue pointing up the fact that your harmony, in
addition to bringing people well-organized as a dating service, also
provides an escort service for out - of - corner visitors and local
non - members. You then pose the question: " Would you be interested
in these kinds of dates, which would include all expenses, and a
minimum emolument of $25 for what usually amounts to a very delightful
time with an interesting person. Your only obligation ever is to
be your usual charming self, and enjoy. "
* * * Just before or above the blank for your applicant ' s
place name, include a legal disclaimer to any responsibilities or
promises implied and / or not specifically stated within the
application.
The building in which your locate: for this one, you ' ll need a
store - front office, and it should be in a better part of the
business district in your field. Try to select a site that is
upbeat and attractive without being " jivey " - - one that would appeal
to the more conservative or mature as well as the younger
reproduction. Many of your clients are power to be mature, and be
reminded, the mature, intelligent sector of our society
is " getting younger " and more vigorous, " still interested in
life " more than in years ended. In other words, the section where
you locate should shine a current air, but with solid
values.
The binge area of your office should be large and upscale
with as expensive a look as you can supervise. Your receptionist is
very important - - very. Broad should be attractive, with a vivacious
and outgoing personality. Spring chicken should be able to rapidly put your
prospective clients at ease, and often make them endure that
seemly to your group is game to be the inauguration of happier
times, boisterous, and continuing friendships.
You should have at least two expensive looking picture scrapbooks
on the coffee cooking in your social room. These you can fill
with reproduction or candid shots of members and clients. These
pictures can pose a problem for you while you are in the
source stages - - so don ' t stutter to scrape together pictures of various
folks, friends who are not necessary located in your area - - or
even visitation a nearby campus and ask if you can take pictures of
some of the best looking femininity and male. You will need to get a
release signed by each one, and you simply solve that you are
putting calm a picture display book of terrific looking
people in your area for the promotion of your business, and their
names and any other information will not be publicized or
released.
After your prospective client has filled out the application, the
next step is a personal sojourn. Your office should be cozy and
easy, but business - like, and you should arrange for
leveled time in complete privacy with each person.
You should use the weekend to go over the application, answer
any questions, and close the membership sale. you also use this
sojourn as the basis of your estimate of the benign of person
most likely to match this client. Be understanding with your
clients; you are works to suitable people who are broken-down of the
" dating game " as it is usually played out in the singles bars and
no good groups they had joined before. You might get larger
help in the area of interviewing by writing for advertising
material and brochures from complementary services in other areas,
adapting any techniques you like to your on interviewing process.
Most escort services we looked into publish a monthly newsletter
with tidbits of information and gossip about members. Who ' s doing
what; job changing; who ' s travelling where; plus a listing of
upcoming events and activities. Listing the names of new members
is also a good idea, and quotes from members who are active and
enjoying the service. Some of these newsletters feature " girl and
guy of the month " with lots of pictures - " on the town ", involved
in hobbies at home, and candid shots in everyday life. Usually,
the escort service itself will sponsor an " all membership " party
about once every three months to introduce other members and
project a sense of " family " and belonging.
As we said earlier, advertising is the key to your success with
this project. A small classified ad, run for about a week in the
" Personals " column of your area newspaper, should start the ball
rolling for you. Some ideas for pulling inquires from men might
read like this: " Career woman, new to the area, seeking dates with
honest, fun - loving guys. Call Barbara 123 - 4567, " or, " Young
recent divorcee ready to start dating again Call Linda at
234 - 5678. "
And for attracting inquires from women: " Young business executive
wants to meet eligible ladies. Call Ron at 345 - 6789, " or, " Active
and ambitious young man wants to meet wholesome, All - American
kind of girl. Call Brain at 456 - 7890. "
At the time you have an ad this type running, you ' ll want to have
a bulletin board ads and notices on all the college campuses, in
as many company newspapers as you can get into, and where ever
people are most likely to take notice. This ad should be a
straight advertisement inviting people to " get out of the rat
race " of the singles game by joining your organization. You ' ll of
course emphasize confidentiality, respectability, and the fact
you deal only with people who are really serious about meeting
new friends and forming lasting relationships.
Your ads soliciting new members should tell readers you ' ll help
them meet new friends and enjoy dates with people especially
matched to their own likes and dislikes. A sense of fun and
excitement should be conveyed, but at the same time, honesty,
respectability and trust. You cannot use flashy headlines or
pictures of models that give a connotation of an invitation into
the bedroom. write your ads from the point of view of the people
you want to sell to - - build from what you believe to be their
special wants, and visualize their thinking. Put yourself in the
place of the prospective new member, and understand that it takes
a great deal of nerve, we might even call it COURAGE, to make
that move to ask for help in dating. ( It is generally easier to
just let things slide along - - stay in the same old " lonesome rut "
than ask for help - - and risk disappointment. )
You ' ll have to have a " planned explanation " when people call in
answer to your ads. Quickly get the name and phone number, ask a
few questions, then set up an appointment for him or her to come
into your office. When you are in the interview, be
bright, inviting, but factual and brief - - and DON ' T lose control of
the conversation. Best to have your questions and answers written
out in order that works best to pull the prospect into your
office, and then follow it to the letter.
When you ' re ready to expand with the Escort Services, get the
word out to all the likely places where people are wanting these
services will see your ads or hear about you in friend - to - friend
conversation. Have some interesting posters made up inviting
people to call asking about your good - looking, friendly, and
charming escorts for every occasion - - dinner dates, banquets,
parties, theater dates, dancing, special occasions. Try to get
one of these upon the wall at the airport, train and bus
stations, and in better hotel and motel lobbies in your
area - - anywhere else that travelers are likely to notice them.
Run a regular ad in your Thursday and Fridays papers, and also in
the yellow pages of your telephone directory. Pass out business
cards to all the car rental agencies and restaurants near the
travel centers and to anyone and everyone having anything to do
with convention or tourist arrangements in your area.
You will have to experiment and test to determine the right fee
to charge for providing an escort, but with most escort services,
the minimum is $50, pus all expenses.
This is a business that will provide pleasure and profit to a
person who is outgoing, fun - loving, gregarious, but who is
sensitive to the needs of others, and enjoys seeing people " get a
new start, " or seeing more reserved ones " come out of their
shells. " It takes more to get started in this business than it
does for some other endeavors, but this is one that can start
small and grow, improve, and even spread to franchising size.
Kamis, 31 Oktober 2013
HOW TO START A ROOMMATE FINDING SERVICE
The average income for the owners of this old softie of business in
California is $65, 000 a year. Best of all, here ' s a business that
you can start with an absolute minimum investment. Practically
anyone who lives in a whistle stop anywhere in the country can expect to
do just about as well, and with a bit of imagination, mixed with
some business " hardihood, " you should be able to do even better!
Income and market potentials for a service such as this are perfectly
fantastic! rent increases that have far outpaced legal tender increases
have brought about a tremendous need for a method to gratify
the cost of housing. Also, many apartment complexes are being
converted into expensive condominiums. These two factors have
created a problem of gantic proportions for millions of people
who are concerned about keeping a roof over their masses.
You can make big money solving that problem with your own
Roommate Finding Service. We ' re process to tell you how.
Many of the nation ' s leading economists are predicting this lenient
of conscious arrangement to be the " money - saving answer " for the
apartment dwellers for the rest of this century. Others are
predicting the roommate finding service to become as popular as
the employment agency by 1990.
This is an ideal absentee landlord business. Most of those operating
on the West Coast have a woman doing the managing - - sometimes as
just the manager, and sometimes as the lessor - boss. This
apparently has something to do with the nature of the business,
and how most people seem to naturally stock a woman to fid the
right roommate for them.
As to the price structure, I suggest something companion to the
successful employment agencies. Charge everyone a $25
registration cost to start the ball rolling toward finding them a
suitable roommate. You take a Polaroid snapshot of each
registrant, have them fill out an appropriate application card
which will indicate the beneficent of roommate they ' d be happy with,
and start searching through your files for people with coincidental
likes and dislikes.
To get prompt, you ' ll want a bank reference; a legal reference,
a telephone, a business name, letterhead paper, envelopes, and
business cards; and office supplies such as 3x5 brochure cards;
typewriter; file cabinet; and printed questionaire - application
form. You ' ll also need a constraint disclaimer, which can be
combined with the applicant ' s agreement - to - pay contract. Once
you ' ve raise a roommate for your prospective client, you should
have it spelled out in your agreement that each of the " matched
roommates " will pay you 15 % to 20 % of the first month ' s rent. You
should charge a bit extra for particular requirements, and
perhaps somewhat less for older persons, or foe persons with
handicaps.
The approval or disapproval is left up to the parties involved.
You simply look through your registration card file, pull five or
six apparently suitable roommates, call each of them on the phone
and arrange separate meetings for them with your client. Your
client reports back to you, and tells you his or her decision,
and you call the person chosen and finalize the deal.
Good advertising will play a most important part getting this
business off the ground. Make a good circular or " flyer "
detailing your roommate finding services, and listing your phone
number. Get these flyers on as many bulletin boards in your area
as possible. Get them in grocery stores, barber shops, community
colleges, beauty salons, bowling alleys; the list of places to "
billboard " your flyers is endless. Another idea is to set up
" take one " boxes in as many retail places of business as you can.
Don ' t overlook the value of placing your flyers on
windshields - - - particularly around apartment complexes, and in the
parking lots of colleges in your area. You might even pay the
downtown parking lots attendants to slip one under the windshield
wiper of each car he parks on Monday. If you do a good job with
the make - up of your flyer, and use your imagination in getting
them into the hands of your prospective clients, you ' ll have no
trouble moving your business into the black quickly.
Even so, you ' ll need to run regular ads in your area newspapers.
The best headings to run your ads under is the Personals Column.
Your ad might read:
NEED A ROOMMATE? We ' ll find the ideal roommate for you!
Everything handled on a strictly confidential basis. For details,
call Jan, Mary, or Carol, 123 - 4567.
Within only a couple of months, you should be well enough
established, and with a income large enough to afford an office
location. When you establish your office, do some publicizing of
your business with press releases to all the media in your area,
and plan some fanfare that will bring attention to your services.
Tacking up on your office walls the enthusiastic testimonials of
people you ' ve have matched with roommates is a very good idea.
Later on, you might want to input all your client information on
computer, and take video pictures of each client for showing to
prospective roommates. In the final analysis, once you have your
business underway, your future success will be limited only by
your imagination.
California is $65, 000 a year. Best of all, here ' s a business that
you can start with an absolute minimum investment. Practically
anyone who lives in a whistle stop anywhere in the country can expect to
do just about as well, and with a bit of imagination, mixed with
some business " hardihood, " you should be able to do even better!
Income and market potentials for a service such as this are perfectly
fantastic! rent increases that have far outpaced legal tender increases
have brought about a tremendous need for a method to gratify
the cost of housing. Also, many apartment complexes are being
converted into expensive condominiums. These two factors have
created a problem of gantic proportions for millions of people
who are concerned about keeping a roof over their masses.
You can make big money solving that problem with your own
Roommate Finding Service. We ' re process to tell you how.
Many of the nation ' s leading economists are predicting this lenient
of conscious arrangement to be the " money - saving answer " for the
apartment dwellers for the rest of this century. Others are
predicting the roommate finding service to become as popular as
the employment agency by 1990.
This is an ideal absentee landlord business. Most of those operating
on the West Coast have a woman doing the managing - - sometimes as
just the manager, and sometimes as the lessor - boss. This
apparently has something to do with the nature of the business,
and how most people seem to naturally stock a woman to fid the
right roommate for them.
As to the price structure, I suggest something companion to the
successful employment agencies. Charge everyone a $25
registration cost to start the ball rolling toward finding them a
suitable roommate. You take a Polaroid snapshot of each
registrant, have them fill out an appropriate application card
which will indicate the beneficent of roommate they ' d be happy with,
and start searching through your files for people with coincidental
likes and dislikes.
To get prompt, you ' ll want a bank reference; a legal reference,
a telephone, a business name, letterhead paper, envelopes, and
business cards; and office supplies such as 3x5 brochure cards;
typewriter; file cabinet; and printed questionaire - application
form. You ' ll also need a constraint disclaimer, which can be
combined with the applicant ' s agreement - to - pay contract. Once
you ' ve raise a roommate for your prospective client, you should
have it spelled out in your agreement that each of the " matched
roommates " will pay you 15 % to 20 % of the first month ' s rent. You
should charge a bit extra for particular requirements, and
perhaps somewhat less for older persons, or foe persons with
handicaps.
The approval or disapproval is left up to the parties involved.
You simply look through your registration card file, pull five or
six apparently suitable roommates, call each of them on the phone
and arrange separate meetings for them with your client. Your
client reports back to you, and tells you his or her decision,
and you call the person chosen and finalize the deal.
Good advertising will play a most important part getting this
business off the ground. Make a good circular or " flyer "
detailing your roommate finding services, and listing your phone
number. Get these flyers on as many bulletin boards in your area
as possible. Get them in grocery stores, barber shops, community
colleges, beauty salons, bowling alleys; the list of places to "
billboard " your flyers is endless. Another idea is to set up
" take one " boxes in as many retail places of business as you can.
Don ' t overlook the value of placing your flyers on
windshields - - - particularly around apartment complexes, and in the
parking lots of colleges in your area. You might even pay the
downtown parking lots attendants to slip one under the windshield
wiper of each car he parks on Monday. If you do a good job with
the make - up of your flyer, and use your imagination in getting
them into the hands of your prospective clients, you ' ll have no
trouble moving your business into the black quickly.
Even so, you ' ll need to run regular ads in your area newspapers.
The best headings to run your ads under is the Personals Column.
Your ad might read:
NEED A ROOMMATE? We ' ll find the ideal roommate for you!
Everything handled on a strictly confidential basis. For details,
call Jan, Mary, or Carol, 123 - 4567.
Within only a couple of months, you should be well enough
established, and with a income large enough to afford an office
location. When you establish your office, do some publicizing of
your business with press releases to all the media in your area,
and plan some fanfare that will bring attention to your services.
Tacking up on your office walls the enthusiastic testimonials of
people you ' ve have matched with roommates is a very good idea.
Later on, you might want to input all your client information on
computer, and take video pictures of each client for showing to
prospective roommates. In the final analysis, once you have your
business underway, your future success will be limited only by
your imagination.
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