SECRETS OF GETTING FREE ADVERTISING

The opportunities for getting free advertising for your product
 or services are limited only by your own imagination and
 energies. There are so many proven ways of promoting your
 objectives without cost that it literally boggles the mind just
 to think of oblique them.

 One way is to write an article relative to your particular
 expertise and charge it to all the publications and media dealing
 in the dissemination of related information. In other words,
 become your own publicity and sales promotions writer. Get the
 word out; put yourself as an expert in your field, and
 " tag - along " gadget you write with a quick note diagonal your
 address for a catalog, dealership opportunity, or more
 information.

 Another really good way is by becoming a guest on as many of the
 radio and television talk shows or evening type programs as
 possible. Well, this is much easier to bring about than most
 people realize. Write a letter to the instigation of these programs,
 then follow up an in - person visit or telephone call. Your initial
 contact should press that your product or service would be of
 interest to the listeners or viewers of the program - - perhaps even
 saving them time and money.

 Other ways of getting free or very inexpensive exposure include
 the gig of advertising circulars on all free bulletin boards
 in your area, especially the coin - operated laundries, grocery
 stores, and adorableness and barber shops. Don ' t discount the idea of
 handing out circulars to all the shoppers in employed shopping
 centers and malls, especially on weekend. You can also enlist the
 support of the middle pound into students in your area to had out
 circulars door - to - door.

 Some of the more routine methods include having a promotional ad
 relative to your product or service printed on the front or back
 of your envelopes at the time you have them printed with your
 return address.

 Be sure to check all the publications that transact the benign of
 advertising you need. Many mail order publications just getting
 prompt offer exceptionally low rates to first - time advertisers; a
 free - of - charge insertion of your ad when you pay for an order to
 run three issues or more; or earmarked seasonal ad space at by much
 reduced rates. And there are a number of publications that will
 give you Per Inquiry ( PI ) space - - arrangement where all orders
 come in to the publication, they take a commission from each
 order, and then forward the orders on to you for fulfillment.

 Many publications will give you a contract for " " space. In this
 arrangement you send them your ad, and they hold it until they
 have unsold space, and then at a price that ' s always one third or
 less the regular price for the space need, insert your ad. Along
 these lines, be sure to check in with the suburban neighborhood
 newspapers.

 If you send out or publish any kind of catalog or ad sheet, get
 in touch will all the other publishers and inquire about the
 possibilities of exchange advertising. They run your ad in their
 publication in exchange for your running an ad for them of
 comparable size in yours.

 Finally, there ' s nothing in the world that beats the low cost and
 tremendous exposure you get when you advertise a free offer.
 Simply run an ad offering a free report of interest to most
 people - - - a simple one page report with a " tag - line " inviting the
 readers to send money for more information, with a full page
 advertisement for your book or other product on the backside. Ask
 for a self - addressed stamped envelope, and depending on the
 appeal for your report and circulation of the publication in
 which your ad appears, you could easily be inundated with
 responses!

 The trick here, of course, is to convert all these responses, or
 a large percentage of them, into sales. This is done via the
 " tag - line, " which issues an invitation to the reader to send for
 more information, and the full page ad on the back of the report,
 and other offers you include with the complete package you send
 back to them. As mentioned at the beginning of this report, it ' s
 just a matter of unleashing your imagination. Do that, and you
 have a powerful force working for you that can help you reach
 your goals.