HOW TO MAKE BIG DOLLARS WITH BUMPER STICKERS

 This is the considerate of business that might originate out of a
 conversation over a couple of beers at your favorite tavern.
 Imagine for a moment this rundown: Someone suggests that the
 landlord should sponsor a summer picnic or softball game. The
 question then comes up as how to advertise it, and someone
 suggests bumper stickers. And the basics of a very thriving
 business are set in travel.

 As you reason this idea for a source of income, your first
 ruling will be whether to first line up the people willing to
 " languorous " the bumper stickers on their cars, or the business owners
 who will want to advertise in this style.

 A good blocker of ours ad hoc such a business several years ago,
 and he raise it easier to sell the business publician by telling him
 that 100 to 200 people were all set and willing to dallying his
 bumper sticker advertisement, because such people were declared to
 be in the area.

 All this boils down to a advocacy that you chat to your
 friends, neighbors and co - sect first. Get as many of them as
 you can to agree to " dilatory " a bumper sticker. You might offer to
 pay $10 for three months, or $5 for six weeks. With inducement of
 money just to put a bumper sticker on their cars or trucks, you
 won ' t have too many turndowns. One person we know runs an ad in
 his observation shopper newspaper, advertising the fact that he pays
 money just for " wearing " a bumper sticker. And of course, don ' t
 wink at the pulling power of all the bulletin boards in your
 area.

 This is an example business for constant free publicity writeups in
 your local newspapers, plus interviews on radio and TV gossip
 shows. At first, you ' ll want as many people as possible to " idle "
 bumper sticker ads. What you ' ll want to stress in any publicity
 write - ups or media interviews is the fact that you ' ve got the
 " vehicles for exposure " lined up and organized so that any
 thinkable advertiser needs only to give you a call, and you can
 launch his advertising program this day.

 Next, you check w a number of printers and determine the cost to
 to have bumper stickers made to order. Recurrently, you should be
 able to get a thousand bumper stickers for $100 or less. Whatever
 the cost, this initial outlay should be absorbed by your charge
 to the advertiser.

 So let ' s suppose you ' ve got 100 people lined up to " lifeless " one of
 these bumper stickers on their cars for six weeks. Figure the
 bumper stickers will cost $100. Now, the problem of what to
 charge the advertiser.

 You should always charge on a " per - car " basis, i. e., on a basis
 of circulation, as newspapers do. So, you charge $5 per car per
 lifetime, with 100 cars. This comes out to $500 per year, or $3, 000
 total for six weeks, from the advertiser. Subtract $100 for
 getting the bumper stickers made, add $500 as payment for the
 cars " tiring " the bumper stickers, and you would prong up with a
 profit picture of $2, 400 for those six weeks.

 In the spring, you should be the one calling abeyant
 advertisers and doing all the selling. Once you ' ve got your first
 program organized and running smoothly, your next step is a
 inborn multiplication of your efforts. Run an ad in your local
 paper for commission sales people. Brief them on the basics and
 get them out on the behaviour selling advertisers for you.

 The best time to launch a business of this kind is during the
 fair weather seasons, or just in advance of general political
 elections in your area. Once established, however, the business
 can, and should sustain itself year round.

 The selling " keys " to this kind of advertising are basically the
 same as those enumerated for " word of mouth " advertising. You ' ve
 got people all over town spreading the word - - talking about the
 advertiser. And these people are saturating the area with the
 advertiser ' s name and message wherever they go.

 It ' s easy! It ' s simple! and it works! Compared with other, more
 traditional advertising methods, bumper stickers advertising is
 very low in cost.

 One of the tricks of the trade is in using short, snappy, even
 humorous slogans or telegram styled messages. For instance:
 Anderson ' s Cafe - - - 6th and Main - - - That ' s where I ' m going - - - How
 about you? Another idea is to make the lettering on the bumper
 stickers luminous to the headlights of the cars following. Most
 important, be sure to make your lettering easy to read, and the
 message easy to comprehend at one glance.

 Actually, you could start at the front of the yellow pages in
 your phone book and probably never run out of places ready to be
 sold on your - plan of bumper sticker advertising. Some of the
 more traditional places to sell this kind of advertising include:

 Taverns Pizza Houses
 Physical Fitness Clubs Political Campaigns
 Radio & TV Station Movie Theaters
 Travel Agencies Trade Schools
 Auto Repair Shops Insurance Companies
 Flea Markets Newspapers
 Appliance Repair Sporting Goods
 Special Local Events

 The important thing is to always be creative in your selling
 efforts. Always show the prospect how his business can grow from
 advertising in this manner, you propose, and how your method is
 more positive, more responsive, and lower in cost than the more
 traditional advertising.

 Remember, too, the more clever or " catchy " the message on the
 bumper sticker, the more it will make people talk and respond.
 For ideas along these lines, go back to the yellow pages of your
 telephone book and read all those short, crispy one - liners.

 Remember also that advertising is a form of " brainwashing " and
 the more people see the message the stronger that message is
 imprinted in their minds. Therefore, when they need or are in the
 market for the services or product offered by the advertiser,
 they ' ll quickly refer to the strongest, easiest to recall
 advertising message in their minds. And that, of course, means
 that if the prospect sees a specific advertising message on the
 bumpers of the cars in front of him day after day, when he ' s
 ready to buy, that particular advertiser will be the one he will
 patronize.

 You can expand this business to include magnetic sign on the
 sides of cars, saddle - back signs on the back of cars, and even
 signs in the yards in residential neighborhoods. As I ' ve
 explained in this report, line up your " method of exposure, "
 determine your costs and then go after the advertisers. It can be
 a very easy way to achieve real wealth and independence for
 yourself!